As technology improves and search engines become more accurate, online reputation marketing strategies must grow and evolve. With Google changing the rules of the game . . . no longer can your company solely rely on SEO to bring your business listings to the front page of online search engine results. Google, Yahoo & Bing have now started incorporating reviews into search engine results. A business with reviews will receive preferential placement over a business with no reviews. This knowledge is central to anyone who seeks to systematically improve their online reputation marketing strategies.
Good or bad, those reviews are the first things your prospective clients & customers will see when they are searching for your business. A single bad review can damage your online reputation management efforts significantly.
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