One of the most common mistakes we see in businesses today is the assumption that a website is the same thing as a marketing plan. While it’s true that your website may be the most important reflection of your business, and your brand, even tremendous success on the web can be fleeting – remember it’s just code that can be easily copied by competitors. That’s why the development of the entire marketing strategy is SO IMPORTANT. A website should be a reflection of your plan, not the other way around. Your site should be dynamic, responding to new information, new customer needs, competitor manoeuvres – and ALWAYS consistent with your brand image.
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