What exactly is online reputation management? ORM is a strategy of dealing with the management of what is being said about you or your company’s brand online. One major concern for companies and individuals is what shows up on the search results when you search for a company name or when you search at a search engine for your name.
For one financial company, what was said about them online was extremely critical. Before someone invested a lot of money with them, many potential customers typically do some research about the financial company. Several years ago, there was a lawsuit brought against the financial company. After a year or so, the lawsuit was eventually dismissed because the claims against the financial company were deemed to be untrue.
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