{"id":14129,"date":"2018-02-13T12:40:32","date_gmt":"2018-02-13T19:40:32","guid":{"rendered":"https:\/\/www.fullcontact.com\/?p=14129"},"modified":"2022-06-28T05:59:54","modified_gmt":"2022-06-28T11:59:54","slug":"saleswings-takes-lead-enrichment-new-heights-fullcontact","status":"publish","type":"post","link":"https:\/\/www.fullcontact.com\/blog\/companies-we-love\/saleswings-takes-lead-enrichment-new-heights-fullcontact\/","title":{"rendered":"SalesWings Takes Lead Enrichment to New Heights with FullContact"},"content":{"rendered":"

SalesWings, a high-tech solution provider based out of Lausanne, Switzerland, maintains a relentless obsession with the sales process. That\u2019s why the company was formed–to help businesses increase sales and create more customers. <\/span><\/p>\n

\u201cWe put your hottest leads at the top of the list,\u201d says Philip Schweizer, Co-founder, CEO, and Head of Product. \u201cWe recognized that not every organization wants or needs a sales automation system. We built a simple, yet powerful <\/span>website tracking and lead prioritization solution<\/span><\/a> for everyone.\u201d<\/span><\/p>\n

Specifically, <\/span>SalesWings<\/span><\/a> offers a solution to track, score and prioritize sales leads and ultimately win more business. It integrates with any email marketing solution, web form, landing page tool, or sales prospecting software to provide real-time notifications. Moreover, it takes advantage of identity resolution and enrichment data<\/a> as a crucial component to giving sales reps customer insight.<\/span><\/p>\n

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\u201c<\/span>FullContact<\/span><\/a> allows us to deliver faster lead qualification using complete data and real-time updates,\u201d explains Schweizer. \u201cWe built a better solution that meets our customer\u2019s needs, and gives them the ability to accelerate the sales cycle.\u201d<\/span><\/p>\n

SalesWings Takes Flight<\/h3>\n

SalesWings began its business journey by providing a way for brands to perform sales automation without adding more technology, since adding more systems often only adds complexity and efficiency to processes. In fact, <\/span>TechCrunch recently reported <\/span><\/a>that a survey by CMO Council and RedPoint Global revealed only 3% of respondents felt all of their automation, engagement and deployment tools were fully connected, with data, metrics and insights traveling freely between different technologies.<\/span><\/p>\n

In addition, the company recognized that for many businesses, prioritizing sales activity can become a chaotic conundrum. There are automated processes in place to capture data, but no real methodology in place to parse out priority or \u201chot\u201d contact data from the ever-increasing white noise of general lead data. <\/span><\/p>\n

Schweizer recognized these needs first-hand as a senior salesperson. As an entrepreneur, he wanted to do something about it. His vision was to build a solution that helped sales teams close more deals without forcing businesses to invest in additional enterprise platforms.<\/span><\/p>\n

After the launch of the SalesWings solution in 2015, the company immediately began interviewing customers for feedback to improve the next iteration. Over the course of extensive research and development–the same questions surfaced: <\/span><\/p>\n