{"id":14376,"date":"2018-03-20T14:08:15","date_gmt":"2018-03-20T20:08:15","guid":{"rendered":"https:\/\/www.fullcontact.com\/?p=14376"},"modified":"2022-04-21T03:24:39","modified_gmt":"2022-04-21T09:24:39","slug":"general-automation-platform-helps-fullcontact-users","status":"publish","type":"post","link":"https:\/\/www.fullcontact.com\/blog\/companies-we-love\/general-automation-platform-helps-fullcontact-users\/","title":{"rendered":"How a General Automation Platform Helps FullContact Users"},"content":{"rendered":"<h2>Challenges and Opportunities for FullContact users<\/h2>\n<p><span style=\"font-weight: 400;\">As you know, <a href=\"https:\/\/www.fullcontact.com\/\">FullContact<\/a> enriches lead information from social data, email addresses, and even business card scans. This is the smart way to take incomplete contact info pulled in from marketing programs, social campaigns, or even in-person meetings at local events, and efficiently and reliably turn them into fully-baked leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this, FullContact already offers <\/span><span style=\"font-weight: 400;\">a variety of out-of-the-box <a href=\"https:\/\/www.fullcontact.com\/integrations\/data\">integrations<\/a><\/span><span style=\"font-weight: 400;\"> with leading business solutions, like <a href=\"https:\/\/www.fullcontact.com\/integrations\/marketo\">Marketo<\/a>, as well as customer support solutions such as <a href=\"https:\/\/www.fullcontact.com\/integrations\/fullcontact-insights-zendesk\">Zendesk<\/a> and <a href=\"https:\/\/www.fullcontact.com\/integrations\/freshdesk\">Freshdesk<\/a>, and even CRM like Agile CRM.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Great&#8230;so how can you take a good thing like this and make it even better?<\/span><\/p>\n<h2>Introducing: the General Automation Platform<\/h2>\n<p><span style=\"font-weight: 400;\">What if you could not only connect FullContact with other marketing and sales applications, but also build automated processes that handle all your lead-based projects? And turn all the spreadsheet busy work that used to take hours (or days) to finish into an error-free automated process that\u2019s done in seconds? This is where a General Automation Platform comes into play &#8211; a platform that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Integrates business applications like FullContact into the rest of your sales and marketing stack to pass data between them<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automates simple or complex workflows involving multiple stack components to save you time and plug up leaks in your funnel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offers an easy-to-use, drag-and-drop interface designed for business users &#8211; no IT support required<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s go over some sample use cases:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14378 size-full\" src=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2018\/03\/full-contact-tray-blog-001.png\" alt=\"\" width=\"1096\" height=\"411\" \/><\/p>\n<h2>Marketing automation -&gt; FullContact -&gt; CRM<\/h2>\n<p><span style=\"font-weight: 400;\">Your team has just finished its most successful marketing program yet, harvesting thousands of leads at one go, all captured in your marketing automation solution.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Unfortunately, not all these leads are complete. Some are missing important data such as full names, company names, email addresses, and so on. Of course, this is where FullContact comes into play. By feeding it this list of leads, you can then receive a properly-formatted, enriched lead list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your next step is to then send those leads to your sales team. But you\u2019re not interested in trying to manually upload that gigantic spreadsheet into your CRM anymore. No, this time, you decide to use a General Automation Platform, which seamlessly integrates marketing automation to FullContact\u2019s lead enrichment&#8230;to CRM. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This new platform includes robust (but user-friendly) operator logic to repeatedly loop through even the longest CSV file. So, you build an automated workflow to capture every field, and transfer directly into your CRM, error-free, automatically adding or updating leads to existing accounts and creating new accounts as needed. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By automating the entire lead-to-account process, you\u2019ve turned a time-consuming task that used to take hours (if not days), and would potentially require multiple meetings, into an automated process that\u2019s done in seconds. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means your team is now able to capitalize on those piping hot leads immediately. Since research suggests <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/hbr.org\/2011\/03\/the-short-life-of-online-sales-leads\">companies that respond to lead queries<\/a> within an hour are 7x more likely to qualify that lead<\/span><span style=\"font-weight: 400;\">, being able to process and respond to leads quickly is a huge advantage that will help put your company ahead of the competition.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14379 size-full\" src=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2018\/03\/full-contact-tray-blog-004.png\" alt=\"\" width=\"1091\" height=\"405\" \/><\/p>\n<h2>FullContact -&gt; CRM -&gt; SDR outbound<\/h2>\n<p><span style=\"font-weight: 400;\">Another way that users benefit from FullContact\u2019s powerful <a href=\"https:\/\/www.fullcontact.com\/developer\/enrich-api\/\">lead enrichment<\/a> ability is for outbound prospecting. Maybe your ambitious sales team is eyeing a shortlist of strategic accounts: Successful firms that fit the core competencies and market profile of your company\u2019s offering, and would make fantastic customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And now that some have engaged with your website or offers recently, they\u2019re primed for initial outreach. But aside from a few marketing touches, you don\u2019t have a clear \u201cin\u201d for any of them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using even partial lead data, you can use FullContact to enrich those incomplete leads into fully-developed, usable contact info. As mentioned above, with a General Automation Platform, you can build an automated workflow that routes the data from your completed lead contact list into your CRM. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you can also build in an additional workflow step by integrating your outbound sales engagement solution. This helps you extract those enriched leads from CRM and immediately feed them into outbound campaigns, without leads slipping through the cracks or going cold over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, you\u2019ve already set up your General Automation Platform to pull FullContact leads and deliver them directly into CRM. You\u2019re saving yourself the time and hassle of wrangling gigantic CSV spreadsheets. But now, you\u2019ve used your General Automation Platform to connect FullContact and CRM together with your sales engagement platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this automated workflow in play, you\u2019re already responsively deploying outbound emails you have tied to your marketing campaigns or important website sections. In other words, you\u2019re not playing detective anymore&#8230;trying to puzzle out whether the unidentified lead that came from an important source is the marketing VP you need to reach or a random inquiry from that company\u2019s summer intern.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, when a prospect from your strategic account clicks on your marketing team\u2019s brilliant offer, in moments (or after whichever amount of lead time you choose), they\u2019ve received the customized outbound email you\u2019ve already crafted and pre-loaded for that asset: \u201cHi Sarah, thanks for checking out our eBook. Here are some links to our related resources that might interest you.\u201d <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In other words, you can use a General Automation Platform with FullContact\u2019s enriched lead data to move faster and make relevant, customized outbound contact more efficiently. Since research suggests that <\/span><span style=\"font-weight: 400;\">67% of buyers respond to <a href=\"https:\/\/info.rainsalestraining.com\/5-sales-prospecting-myths-debunked\">content customized<\/a> specifically for them<\/span><span style=\"font-weight: 400;\">, you can see how this can improve your response rate and ultimately help you drive more business.<\/span><\/p>\n<h2>Takeaway<\/h2>\n<p><span style=\"font-weight: 400;\">Hopefully, you\u2019re getting a sense of how you can use a General Automation Platform to make an outstanding solution like FullContact work even more quickly and effectively for you. If you\u2019re not already using FullContact to enrich your leads and outpace your competitors, <\/span><span style=\"font-weight: 400;\">get <a href=\"https:\/\/www.fullcontact.com\/developer\/\">more info<\/a> today<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re interested in learning more about General Automation Platforms and how they can integrate and automate your marketing and sales stack, please <\/span><span style=\"font-weight: 400;\">visit the official <a href=\"http:\/\/tray.io\/blog\">Tray.io Blog<\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Challenges and Opportunities for FullContact users As you know, FullContact enriches lead information from social data, email addresses, and even business card scans. This is the smart way to take incomplete contact info pulled in from marketing programs, social campaigns, or even in-person meetings at local events, and efficiently and reliably turn them into fully-baked [&hellip;]<\/p>\n","protected":false},"author":71,"featured_media":14382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[65],"tags":[],"class_list":["post-14376","post","type-post","status-publish","format-standard","hentry","category-companies-we-love"],"acf":[],"yoast_head":"<!-- This site is optimized with 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