{"id":14412,"date":"2018-03-27T10:00:19","date_gmt":"2018-03-27T16:00:19","guid":{"rendered":"https:\/\/www.fullcontact.com\/?p=14412"},"modified":"2022-04-26T08:11:09","modified_gmt":"2022-04-26T14:11:09","slug":"the-psychology-of-choice","status":"publish","type":"post","link":"https:\/\/www.fullcontact.com\/blog\/marketing-sales\/the-psychology-of-choice\/","title":{"rendered":"The Psychology of Choice"},"content":{"rendered":"

Understanding why we do what we do and buy what we buy<\/h2>\n

Jeanette McMurtry<\/a><\/span> is an internationally renowned marketing expert and one of the amazing speakers at our upcoming customer intelligence conference, Connect \u201918<\/a><\/span>. Here\u2019s a preview of her session on the psychology behind creating great customer experiences. \u00a0<\/span><\/i><\/span><\/p>\n

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Chances are you\u2019re wasting 90% of your marketing resources! This is because most marketing campaigns target the conscious mind that only drives 10% of our thoughts while our unconscious mind drives the other 90%. And because our conscious and unconscious minds are worlds apart when it comes to the values that inspire us, motivate us, and drive our behavior.<\/span><\/p>\n

In today\u2019s complex consumer-driven world, creating psychologically relevant messaging and customer experiences are mission critical for ROI and the long-term success of any brand. Marketers must understand human behavior and psychological principles in order to capture attention, sales, and lifetime value. This session will teach you how your consumers <\/span>really<\/span><\/i> think, how they really choose which offers to respond to and to which brands to assign loyalty. \u00a0And how you can build psychologically relevant journeys that secure lifetime value and profitability.<\/span><\/p>\n

You\u2019ll learn how:<\/span><\/p>\n