{"id":15580,"date":"2018-06-21T13:16:37","date_gmt":"2018-06-21T19:16:37","guid":{"rendered":"https:\/\/www.fullcontact.com\/?p=15580"},"modified":"2022-03-17T08:13:59","modified_gmt":"2022-03-17T14:13:59","slug":"6-signs-youre-ready-implement-identity-based-marketing","status":"publish","type":"post","link":"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/","title":{"rendered":"6 Signs You\u2019re Ready to Implement Identity-Based Marketing"},"content":{"rendered":"<p>Most businesses in 2018 have an idea of who their target audience is, but how well do they know each customer? The more you know about your customers, the easier it is to create authentic, personal experiences for them.<\/p>\n<p>According to <a href=\"https:\/\/www.pwc.com\/us\/en\/increasing-it-effectiveness\/assets\/pwc-customer-personalization-power.pdf\">Forrester\u2019s research on personalization<\/a>, \u201cFor most organizations, sourcing a single tool won\u2019t immediately bring to bear more contextual customer experiences. On the back end, organizations must work to integrate customer data and customer-facing content.\u201d FullContact provides both the back-end and front-end tools necessary, in one product, to create personalization through data enrichment and <a href=\"https:\/\/www.fullcontact.com\/what-we-do\/identity-resolution\/\">identity resolution.<\/a><\/p>\n<p>For our customers to achieve identity-based marketing efforts, we provide insights by analyzing billions of pieces of information using a powerful machine learning engine that ties together an individual\u2019s separate online identities to create a single, accurate profile.<\/p>\n<p>Think you might be ready to embrace identity-based marketing? See if any of these apply to you and your business needs.<\/p>\n<p><b>1. You need better contact management.<\/b> If you\u2019re like me, you have way too many contacts stored in every database possible. What if you could magically <a href=\"https:\/\/www.fullcontact.com\/what-we-do\/contact-management\/\">sync all your contacts<\/a> in one place? It\u2019s not magic, it\u2019s identity resolution. Teams can share important insights instantly across their personal databases.Having accurate contact information will make your sales and marketing efforts strategic and meaningful.<\/p>\n<p><b>2. You\u2019d like to see a complete professional and personal profile for your contact records.<\/b> Your organization will save time by recognizing individuals across different platforms, then accurately identifying their individual brand and lifestyle interests. You can quickly and <a href=\"https:\/\/www.fullcontact.com\/what-we-do\/profile-enrichment\/\">accurately understand<\/a> what makes your customers happy, loyal, and interested in your organization.<\/p>\n<p><b>3. You\u2019re looking for more insights into your audience. <\/b> By looking into the holistic data that identity resolution provides, you can gain a <a href=\"https:\/\/www.fullcontact.com\/what-we-do\/audience-insights\/\">deeper understanding of your customers<\/a> and their day-to-day life.\u00a0 This ensures that your organization messages to a segmented, targeted audience with tailored offers that they can take action on.<\/p>\n<p><b>4. You\u2019d love to develop and expand your audience.<\/b> Looking to gain new customers and create lookalike audiences? Behavioral data will show you what your current customers value so you can <a href=\"https:\/\/www.fullcontact.com\/what-we-do\/audience-development\/\">develop new strategies and campaigns<\/a> to expand your reach and earn new customers.<\/p>\n<p><b>5. You value fraud prevention.<\/b> In a world of online transactions, it can be tough to identify whether an actual person is associated with an email address or social profile. With identity resolution, you can easily detect whether you&#8217;re engaging with <a href=\"https:\/\/www.fullcontact.com\/what-we-do\/fraud-prevention\/\">a bot, a hacker, or an actual human being<\/a>. This will save you time and hassle as online transactions continue to grow.<\/p>\n<p><b>6.\u00a0 You want to be known for your customer experience.<\/b> Brand loyalty can make or break a business in the <a href=\"https:\/\/go.forrester.com\/age-of-the-customer\/\">Age of the Customer<\/a>. One way to grow brand loyalty is to show your customers you care by using insights to understand and connect with them during conversations across sales, marketing, and customer support. You\u2019ll be able to solve issues or create repeat customers using <a href=\"https:\/\/www.fullcontact.com\/what-we-do\/customer-care\/\">insightful, detailed, and authentic engagement<\/a>.<\/p>\n<p>Whether you are a B2B or B2C business, your target customer is the number one priority. Get a clearer picture of each customer in order to give your customers the most personalized experience possible.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Interested in learning more about identity resolution?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/on.emarketer.com\/Roundup-20180417-Identity-Attribution-Download.html?Source=FullContact-Blog\"><span style=\"font-weight: 400;\">Download the eMarketer RoundUp today!<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most businesses in 2018 have an idea of who their target audience is, but how well do they know each customer? The more you know about your customers, the easier it is to create authentic, personal experiences for them. According to Forrester\u2019s research on personalization, \u201cFor most organizations, sourcing a single tool won\u2019t immediately bring [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":15582,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[97,99],"tags":[],"class_list":["post-15580","post","type-post","status-publish","format-standard","hentry","category-customer-experience","category-marketing-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>6 Signs You\u2019re Ready to Implement Identity-Based Marketing | FullContact<\/title>\n<meta name=\"description\" content=\"Learn the 6 signs you&#039;re ready to implement identity-based marketing for your organization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Signs You\u2019re Ready to Implement Identity-Based Marketing\" \/>\n<meta property=\"og:description\" content=\"Learn the 6 signs you&#039;re ready to implement identity-based marketing for your organization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"FullContact\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-21T19:16:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-17T14:13:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/07\/party-data-blog-li.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lauren Foster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2018\/06\/blog.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@fullcontact\" \/>\n<meta name=\"twitter:site\" content=\"@fullcontact\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauren Foster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/\"},\"author\":{\"name\":\"Lauren Foster\",\"@id\":\"https:\/\/www.fullcontact.com\/#\/schema\/person\/8bd33924f36099c6e4c6ade6a0bc9253\"},\"headline\":\"6 Signs You\u2019re Ready to Implement Identity-Based Marketing\",\"datePublished\":\"2018-06-21T19:16:37+00:00\",\"dateModified\":\"2022-03-17T14:13:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/\"},\"wordCount\":559,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.fullcontact.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Customer Experience\",\"Marketing &amp; Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/\",\"url\":\"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/\",\"name\":\"6 Signs You\u2019re Ready to Implement Identity-Based Marketing | FullContact\",\"isPartOf\":{\"@id\":\"https:\/\/www.fullcontact.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2018-06-21T19:16:37+00:00\",\"dateModified\":\"2022-03-17T14:13:59+00:00\",\"description\":\"Learn the 6 signs you're ready to implement identity-based marketing for your organization.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fullcontact.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 Signs You\u2019re Ready to Implement Identity-Based Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fullcontact.com\/#website\",\"url\":\"https:\/\/www.fullcontact.com\/\",\"name\":\"FullContact\",\"description\":\"Relationships, reimagined.\",\"publisher\":{\"@id\":\"https:\/\/www.fullcontact.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fullcontact.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.fullcontact.com\/#organization\",\"name\":\"FullContact\",\"url\":\"https:\/\/www.fullcontact.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fullcontact.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2019\/11\/fc-logo@2x.png\",\"contentUrl\":\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2019\/11\/fc-logo@2x.png\",\"width\":200,\"height\":38,\"caption\":\"FullContact\"},\"image\":{\"@id\":\"https:\/\/www.fullcontact.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/fullcontact\",\"https:\/\/www.linkedin.com\/company\/fullcontact-inc-\",\"https:\/\/www.youtube.com\/user\/FullContactAPI\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fullcontact.com\/#\/schema\/person\/8bd33924f36099c6e4c6ade6a0bc9253\",\"name\":\"Lauren Foster\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fullcontact.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b9093462622011511fc984dd3c670f07d1c771d099a4ab86da26fb12d89ae7f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b9093462622011511fc984dd3c670f07d1c771d099a4ab86da26fb12d89ae7f3?s=96&d=mm&r=g\",\"caption\":\"Lauren Foster\"},\"url\":\"https:\/\/www.fullcontact.com\/blog\/author\/lfoster\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"6 Signs You\u2019re Ready to Implement Identity-Based Marketing | FullContact","description":"Learn the 6 signs you're ready to implement identity-based marketing for your organization.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/","og_locale":"en_US","og_type":"article","og_title":"6 Signs You\u2019re Ready to Implement Identity-Based Marketing","og_description":"Learn the 6 signs you're ready to implement identity-based marketing for your organization.","og_url":"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/","og_site_name":"FullContact","article_published_time":"2018-06-21T19:16:37+00:00","article_modified_time":"2022-03-17T14:13:59+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/07\/party-data-blog-li.png","type":"image\/png"}],"author":"Lauren Foster","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2018\/06\/blog.jpg","twitter_creator":"@fullcontact","twitter_site":"@fullcontact","twitter_misc":{"Written by":"Lauren Foster","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/#article","isPartOf":{"@id":"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/"},"author":{"name":"Lauren Foster","@id":"https:\/\/www.fullcontact.com\/#\/schema\/person\/8bd33924f36099c6e4c6ade6a0bc9253"},"headline":"6 Signs You\u2019re Ready to Implement Identity-Based Marketing","datePublished":"2018-06-21T19:16:37+00:00","dateModified":"2022-03-17T14:13:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/"},"wordCount":559,"commentCount":0,"publisher":{"@id":"https:\/\/www.fullcontact.com\/#organization"},"image":{"@id":"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/#primaryimage"},"thumbnailUrl":"","articleSection":["Customer Experience","Marketing &amp; Sales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/","url":"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/","name":"6 Signs You\u2019re Ready to Implement Identity-Based Marketing | FullContact","isPartOf":{"@id":"https:\/\/www.fullcontact.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/#primaryimage"},"thumbnailUrl":"","datePublished":"2018-06-21T19:16:37+00:00","dateModified":"2022-03-17T14:13:59+00:00","description":"Learn the 6 signs you're ready to implement identity-based marketing for your organization.","breadcrumb":{"@id":"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.fullcontact.com\/blog\/customer-experience\/6-signs-youre-ready-implement-identity-based-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fullcontact.com\/"},{"@type":"ListItem","position":2,"name":"6 Signs You\u2019re Ready to Implement Identity-Based Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.fullcontact.com\/#website","url":"https:\/\/www.fullcontact.com\/","name":"FullContact","description":"Relationships, reimagined.","publisher":{"@id":"https:\/\/www.fullcontact.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fullcontact.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.fullcontact.com\/#organization","name":"FullContact","url":"https:\/\/www.fullcontact.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fullcontact.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2019\/11\/fc-logo@2x.png","contentUrl":"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2019\/11\/fc-logo@2x.png","width":200,"height":38,"caption":"FullContact"},"image":{"@id":"https:\/\/www.fullcontact.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/fullcontact","https:\/\/www.linkedin.com\/company\/fullcontact-inc-","https:\/\/www.youtube.com\/user\/FullContactAPI"]},{"@type":"Person","@id":"https:\/\/www.fullcontact.com\/#\/schema\/person\/8bd33924f36099c6e4c6ade6a0bc9253","name":"Lauren Foster","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fullcontact.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b9093462622011511fc984dd3c670f07d1c771d099a4ab86da26fb12d89ae7f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b9093462622011511fc984dd3c670f07d1c771d099a4ab86da26fb12d89ae7f3?s=96&d=mm&r=g","caption":"Lauren Foster"},"url":"https:\/\/www.fullcontact.com\/blog\/author\/lfoster\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fullcontact.com\/wp-json\/wp\/v2\/posts\/15580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fullcontact.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fullcontact.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fullcontact.com\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fullcontact.com\/wp-json\/wp\/v2\/comments?post=15580"}],"version-history":[{"count":0,"href":"https:\/\/www.fullcontact.com\/wp-json\/wp\/v2\/posts\/15580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fullcontact.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.fullcontact.com\/wp-json\/wp\/v2\/media?parent=15580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fullcontact.com\/wp-json\/wp\/v2\/categories?post=15580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fullcontact.com\/wp-json\/wp\/v2\/tags?post=15580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}