{"id":16540,"date":"2018-11-06T09:58:17","date_gmt":"2018-11-06T16:58:17","guid":{"rendered":"https:\/\/www.fullcontact.com\/?p=16540"},"modified":"2021-09-02T04:38:11","modified_gmt":"2021-09-02T10:38:11","slug":"filling-gaps-customer-data","status":"publish","type":"post","link":"https:\/\/www.fullcontact.com\/blog\/marketing-sales\/filling-gaps-customer-data\/","title":{"rendered":"Filling in the Gaps of Your Customer Data"},"content":{"rendered":"<p>\t\t\t\t<span style=\"font-weight: 400;\">As marketers, we\u2019re becoming increasingly motivated to attribute data to customer interactions and engagements. Knowing exactly what encouraged a purchase or a form fill can help inform marketing messages and influence ad spend on campaigns. But there are still blind spots to the exact motivation behind what made our customers convert. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To introduce customer data into your marketing efforts, you need to combine the data within your organization to start creating a complete customer profile. The individual person data inside your sales, support, and marketing departments should be combined in order to gain a single customer view that you can use to communicate with customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this single view, you can supplement blind spots with third party data enrichment. This allows for more targeted, relevant messaging that encourages your audience to continue engaging. However, not enough marketers are taking advantage of enrichment. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When we asked marketers which data sets \u2014 \u00a0including lifestyle data, transactional data, demographic data and\/or behavioral data \u2014 they were currently using to analyze customers, <strong>68% said they were only using <\/strong><\/span><strong><i>some<\/i><\/strong><span style=\"font-weight: 400;\"><strong> of the data available.\u00a0<\/strong>There were plenty of data sets available but not being utilized in campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.fullcontact.com\/what-we-do\/identity-resolution\/\">Identity resolution<\/a> combines data sources inside and outside of your organization to provide a clear picture of your customer.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16541\" src=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-10-29-at-12.41.32-PM.png\" alt=\"\" width=\"915\" height=\"365\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Segmentation, lookalike audiences, and omnichannel marketing are just a few of the ways you can begin using identity resolution to create better engagement with your audience. With true identity-based marketing, you can start using daily routines, locations, habits, and other predictive data points to market on a one-to-one level. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Filling the gaps within your internal data sets will provide a deeper, more accurate understanding of your customer so you can learn how to best engage with them. Armed with these insights, your marketing department now has the ability to surprise and delight your customers with new offerings and consistent communication in omnichannel environments.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a single customer view, you can drive higher ROI and increase customer lifetime value. <\/span><a href=\"https:\/\/www.chiefmarketer.com\/webinars\/mind-data-gap-fill-missing-pieces-engage-ideal-customer\/?sid=fcpartner\"><span style=\"font-weight: 400;\">Watch our on-demand webinar<\/span><\/a><span style=\"font-weight: 400;\"> with our partner <\/span><a href=\"https:\/\/www.pitneybowes.com\/us\/location-intelligence\/geocoding-data-enrichment.html\"><span style=\"font-weight: 400;\">Pitney Bowes<\/span><\/a><span style=\"font-weight: 400;\"> to learn how to begin connecting and engaging with your customers.<\/span><\/p>\n<p class=\"center\" style=\"text-align: center;\"><a class=\"fc-cta\" href=\"https:\/\/www.chiefmarketer.com\/webinars\/mind-data-gap-fill-missing-pieces-engage-ideal-customer\/?sid=fcpartner\" target=\"_blank\" rel=\"noopener noreferrer\">Start Watching<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As marketers, we\u2019re becoming increasingly motivated to attribute data to customer interactions and engagements. Knowing exactly what encouraged a purchase or a form fill can help inform marketing messages and influence ad spend on campaigns. But there are still blind spots to the exact motivation behind what made our customers convert. To introduce customer data [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16542,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[99],"tags":[],"class_list":["post-16540","post","type-post","status-publish","format-standard","hentry","category-marketing-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Filling in the Gaps of Your Customer Data | FullContact<\/title>\n<meta name=\"description\" content=\"Filling the gaps within your internal customer data will provide a deeper, more accurate understanding of your customer so you can learn how to best engage with them. 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