{"id":16809,"date":"2019-01-30T11:05:31","date_gmt":"2019-01-30T18:05:31","guid":{"rendered":"https:\/\/www.fullcontact.com\/?p=16809"},"modified":"2022-04-06T03:14:58","modified_gmt":"2022-04-06T09:14:58","slug":"turn-everyone-crm-vip-easier-think","status":"publish","type":"post","link":"https:\/\/www.fullcontact.com\/blog\/companies-we-love\/turn-everyone-crm-vip-easier-think\/","title":{"rendered":"Turn everyone in your CRM into a VIP \u2014 it\u2019s easier than you think"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Brands want to create personalized experiences with their customers on a one-to-one level because it drives better ROI. With a single customer view, marketers can personalize, segment, and message to customers with a better understanding of what will resonate. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the <\/span><a href=\"https:\/\/www.marketingcharts.com\/digital-44336\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">biggest challenges with personalization <\/span><\/a><span style=\"font-weight: 400;\">for marketers include: gaining insight quickly enough (<\/span><b>40%<\/b><span style=\"font-weight: 400;\">), having enough data (<\/span><b>39%<\/b><span style=\"font-weight: 400;\">), and inaccurate data (<\/span><b>38%<\/b><span style=\"font-weight: 400;\">). Too often, marketers are looking to more than one solution to solve all three of those issues. Having a premier <\/span><a href=\"https:\/\/www.fullcontact.com\/what-we-do\/identity-resolution\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">identity resolution<\/span><\/a><span style=\"font-weight: 400;\"> capability can bring together data from inside the organization and keep it updated in real-time with customer data enrichment from additional data sources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our customer <\/span><a href=\"https:\/\/www.getvenga.com\/home\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Venga<\/span><\/a><span style=\"font-weight: 400;\">, a business intelligence CRM platform, enables businesses like restaurants and fitness studios to create lasting relationships with their customers. When they began including enriched data points into their platform, their clients were able to glean even deeper insights into customers. The Venga Platform integrates psychographics, demographics, social data points, and affinities to help foster authentic connections and enhance each customer&#8217;s overall experience. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Venga\u2019s clients, including high-end fitness studios and James Beard award-winning restaurants, rely on identity resolution and <a href=\"https:\/\/www.fullcontact.com\/what-we-do\/profile-enrichment\/\" target=\"_blank\" rel=\"noopener noreferrer\">profile enrichment<\/a> to provide hospitable touchpoints that exceed customer expectations. Using <a href=\"https:\/\/www.fullcontact.com\/what-we-do\/audience-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">audience insights<\/a> inside of the Venga CRM helps staff save time and resources with actionable insights at their fingertips.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" class=\"wistia_embed\" title=\"Wistia video player\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/69xnu9k2tx\" name=\"wistia_embed\" width=\"640\" height=\"360\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cWe saw really incredible results using the Enrich API&#8230; we saved [our clients] over 10 Million clicks in identifying social media profiles and probably even more than 10 Million considering folks were going out to Google and then searching for a person and then clicking their different social media profiles. So to save them all the time with those clicks and then the data entry of saving it is really incredible.\u201d &#8211; Kacey Tovornik, Director of Product <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Brands want to gain knowledge of their customers beyond their direct interactions with their business. To create results like Venga\u2019s clients, companies must combine first-party data with third-party data for deeper, more accurate customer understanding. An advanced identity graph creates linkages across multiple data dimensions creating unparalleled coverage, enabling richer, more complete profiles. <\/span><\/p>\n<div style=\"padding: 40px; background-color: #1e1c39; color: #f4f5fa; text-align: center;\">\n<div style=\"font-size: 22px; line-height: 30px; font-weight: bold;\"><span style=\"font-weight: bold;\">Are you looking for results like Venga?<\/span><\/div>\n<div class=\"center\" style=\"text-align: center;\"><a class=\"fc-cta\" href=\"https:\/\/www.fullcontact.com\/contact-us\/?utm_source=blog\" target=\"_blank\" rel=\"noopener noreferrer\">Let&#8217;s Talk!<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brands want to create personalized experiences with their customers on a one-to-one level because it drives better ROI. With a single customer view, marketers can personalize, segment, and message to customers with a better understanding of what will resonate. Some of the biggest challenges with personalization for marketers include: gaining insight quickly enough (40%), having [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16810,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[65,99],"tags":[],"class_list":["post-16809","post","type-post","status-publish","format-standard","hentry","category-companies-we-love","category-marketing-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Turn everyone in your CRM into a VIP \u2014 it\u2019s easier than you think | FullContact<\/title>\n<meta name=\"description\" content=\"Improving customer and guest experiences starts with having the right consumer insights. 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