{"id":18451,"date":"2020-06-08T11:45:42","date_gmt":"2020-06-08T17:45:42","guid":{"rendered":"https:\/\/www.fullcontact.com\/?p=18451"},"modified":"2025-01-06T04:34:25","modified_gmt":"2025-01-06T11:34:25","slug":"implementing-identity-resolution-into-your-marketing-automation-platform","status":"publish","type":"post","link":"https:\/\/www.fullcontact.com\/blog\/marketing-sales\/implementing-identity-resolution-into-your-marketing-automation-platform\/","title":{"rendered":"Implementing Identity Resolution into Your Marketing Automation Platform"},"content":{"rendered":"<h2>Why Your Marketing Automation Platform Needs Identity Resolution<\/h2>\n<p><span style=\"font-weight: 400;\">How many times have you opened an email from a brand and been delighted by their level of personalization? Maybe they sent a gentle reminder about a pair of yoga pants that you left in your cart. And oh, by the way, they now have it available in the same color as the tank top you bought from them last month!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the flip side, how many times have you been disappointed or confused by the messaging of a brand\u2019s email? Maybe you\u2019re a loyal female customer, but they sent you an email about a sale on men\u2019s running shoes. Even the slightest misstep in messaging can create permanent distrust with a brand. We live in a world where we can provide people with the <a href=\"https:\/\/www.fullcontact.com\/solutions\/customer-recognition\/\">personalized experience<\/a> they have come to know from some brands, and expect from all.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not all brands have the ability to provide their end-users with a complete omnichannel, personalized experience without some technological help. One avenue brands turn to is marketing automation platforms, which enable their users to streamline and automate workflow to grow revenue faster without compromising relationships. But, if you\u2019re a marketing automation platform, what solutions are out there to help you <\/span><span style=\"font-weight: 400;\">reach more customers with tailored offers and personalized content<\/span><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just as brands rely on a tech stack that includes marketing automation platforms to build lasting relationships with their end-users, marketing automation platforms have their own tech stack. And to be successful, it needs to include Identity Resolution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We all know that customer information is fragmented, siloed, and incomplete. Identity Resolution solves that issue by <\/span><span style=\"font-weight: 400;\">taking all the disparate identifiers, touchpoints, and insights of an individual that may exist on multiple platforms, devices, and channels and links them to one person. <\/span><span style=\"font-weight: 400;\">Marketing Automation platforms can implement Identity Resolution within the features of their platform so that their customers can trust they\u2019re reaching the right people at the right time with the right messaging.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this series, we\u2019ll highlight some of the quick and easy ways you can implement Identity Resolution into marketing automation platforms. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since we started this series by talking about email marketing and it remains the <\/span><a href=\"https:\/\/c1.sfdcstatic.com\/content\/dam\/web\/en_us\/www\/assets\/pdf\/salesforce-state-of-the-connected-customer-report-2019.pdf\"><span style=\"font-weight: 400;\">favored channel for consumers when communicating with companies, t<\/span><\/a><span style=\"font-weight: 400;\">he second post in our series introduces <a href=\"https:\/\/www.fullcontact.com\/blog\/2020\/07\/21\/marketing-automation-why-your-email-marketing-needs-identity-resolution\/\">Identity Resolution into your email marketing capabilities<\/a>. In the third post, we cover <a href=\"https:\/\/www.fullcontact.com\/blog\/2020\/10\/02\/marketing-automation-how-identity-resolution-drives-analytics\/\">how Identity Resolution drives analytics<\/a>. Enjoy!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Your Marketing Automation Platform Needs Identity Resolution How many times have you opened an email from a brand and been delighted by their level of personalization? Maybe they sent a gentle reminder about a pair of yoga pants that you left in your cart. And oh, by the way, they now have it available [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[99],"tags":[98,327,367],"class_list":["post-18451","post","type-post","status-publish","format-standard","hentry","category-marketing-sales","tag-identity-resolution","tag-email-marketing","tag-marketing-automation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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