{"id":19109,"date":"2020-11-11T14:35:24","date_gmt":"2020-11-11T21:35:24","guid":{"rendered":"https:\/\/www.fullcontact.com\/?p=19109"},"modified":"2021-09-02T06:00:17","modified_gmt":"2021-09-02T12:00:17","slug":"takeaways-from-know-identitys-dont-track-me-bro","status":"publish","type":"post","link":"https:\/\/www.fullcontact.com\/blog\/events\/takeaways-from-know-identitys-dont-track-me-bro\/","title":{"rendered":"Takeaways from KNOW Identity\u2019s Don\u2019t Track Me Bro\u2019"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">FullContact CEO Chris Harrison recently took part in One World Identity\u2019s KNOW Identity digital forum, \u201c<\/span><a href=\"https:\/\/oneworldidentity.com\/session\/dont-track-me-bro\/?utm_content=145093806&amp;utm_medium=social&amp;utm_source=twitter&amp;hss_channel=tw-775781157539614721\"><span style=\"font-weight: 400;\">Don\u2019t Track Me Bro\u2019: The Future of Identity Graphing.<\/span><\/a><span style=\"font-weight: 400;\">\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moderated by <\/span><a href=\"https:\/\/oneworldidentity.com\/\"><span style=\"font-weight: 400;\">One World Identity<\/span><\/a><span style=\"font-weight: 400;\">\u2019s CEO &amp; Founder <\/span><a href=\"https:\/\/twitter.com\/travisjarae\"><span style=\"font-weight: 400;\">Travis Jarae<\/span><\/a><span style=\"font-weight: 400;\">, the panel included Harrison, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/jenna-pilgrim\/\"><span style=\"font-weight: 400;\">Jenna Pilgrim<\/span><\/a><span style=\"font-weight: 400;\">, Co-Founder &amp; CEO of <\/span><a href=\"https:\/\/streambedmedia.com\/\"><span style=\"font-weight: 400;\">Streambed Media<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/brianburke\/\"><span style=\"font-weight: 400;\">Brian Burke<\/span><\/a><span style=\"font-weight: 400;\">, VP of Product of <\/span><a href=\"https:\/\/infutor.com\/\"><span style=\"font-weight: 400;\">Infutor<\/span><\/a><span style=\"font-weight: 400;\">. The four discussed how <\/span><span style=\"font-weight: 400;\">identity graph providers and their clients are adjusting to an uncertain landscape in the face of both regulatory and technological headwinds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toward the end of the panel, Jarae asks the guests to make a prediction for the future of the industry. Chris touches upon a topic that\u2019s foundational at FullContact, the importance of embracing privacy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chris\u2019s prediction is that the companies who recognize that no matter what kind of product or service they deal in&#8211;if they collect data, they\u2019re a data company. And those that lean into privacy will survive and thrive. Those who don\u2019t embrace privacy won\u2019t exist anymore. This possibility isn\u2019t just for smaller companies, but larger entities who have been around in AdTech\/MarTech for years.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The way forward includes personal responsibility within your company. Chris ended his time with a request, to be a pillar within your organization. To do things the right way, and with the best interest of other people at the core. Carry that spirit forward and control your own customer journey, not simply foisting it upon a third-party to possibly mismanage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interested in what else Chris, Jenna, and Brian discuss? Watch the full forum <\/span><a href=\"https:\/\/oneworldidentity.com\/session\/dont-track-me-bro\/?utm_content=145093806&amp;utm_medium=social&amp;utm_source=twitter&amp;hss_channel=tw-775781157539614721\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FullContact CEO Chris Harrison recently took part in One World Identity\u2019s KNOW Identity digital forum, \u201cDon\u2019t Track Me Bro\u2019: The Future of Identity Graphing.\u201d\u00a0 Moderated by One World Identity\u2019s CEO &amp; Founder Travis Jarae, the panel included Harrison, Jenna Pilgrim, Co-Founder &amp; CEO of Streambed Media, Brian Burke, VP of Product of Infutor. The four [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[6034],"tags":[5957,5958,5959,5960,5961,5962,5963],"class_list":["post-19109","post","type-post","status-publish","format-standard","hentry","category-events","tag-know-identity","tag-digital-forum","tag-identity-graphing","tag-infutor","tag-streambed-media","tag-adtech","tag-martech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) 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