{"id":19261,"date":"2020-12-22T08:30:24","date_gmt":"2020-12-22T15:30:24","guid":{"rendered":"https:\/\/www.fullcontact.com\/?p=19261"},"modified":"2025-01-06T04:27:01","modified_gmt":"2025-01-06T11:27:01","slug":"resiliency-and-hopefulness-a-look-back-at-2020","status":"publish","type":"post","link":"https:\/\/www.fullcontact.com\/blog\/fullcontact-news\/resiliency-and-hopefulness-a-look-back-at-2020\/","title":{"rendered":"Resiliency and Hopefulness: A Look Back At 2020"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A cornerstone to any annual retrospective blog is to begin by looking back and saying, \u201cWow, things sure did change in the last year.\u201d But that\u2019s never been more true than in 2020.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We saw the world rocked by the global pandemic of COVID-19, and we quickly adapted to working remotely, only venturing out for groceries, necessities, and the occasional hike or bike ride.<\/span><\/p>\n<p>We ended 2019 by launching a <a href=\"https:\/\/www.fullcontact.com\/blog\/2019\/12\/09\/introducing-fullcontacts-new-look\/\"><span style=\"font-weight: 400;\">new brand identity<\/span><\/a><span style=\"font-weight: 400;\"> and website that represented connection, transparency, and a look to the future. 2020 was all about making those promises a reality&#8211;though it\u2019s safe to say the world changed, the need for connection and trust between people and brands did not.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FullContact celebrated our <b>10 year anniversary<\/b> this year, and I was honored to take the helm to continue to steer the company built on balancing the commercial interest of companies with the needs and interests of real people.<\/span><\/p>\n<h2><a href=\"https:\/\/www.fullcontact.com\/products\/\">Products<\/a> and <a href=\"https:\/\/www.fullcontact.com\/solutions\/\">Solutions<\/a><\/h2>\n<p>An exciting step in that direction was the launch of our foundational product <a href=\"https:\/\/www.fullcontact.com\/products\/resolve\/\">Resolve<\/a>, powered by an omnichannel, portable, <a href=\"https:\/\/www.fullcontact.com\/blog\/2020\/08\/06\/the-power-of-persistence\/\">persistent<\/a> PersonID. Resolve empowers you to create valuable customer relationships by mapping incomplete or fragmented offline, online, professional, and personal identifiers to a whole person.<\/p>\n<p><center><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/465058550\" width=\"640\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><span style=\"font-weight: 400;\">In addition to Resolve, we also launched three new <\/span><a href=\"https:\/\/www.fullcontact.com\/solutions\/\"><span style=\"font-weight: 400;\">solution<\/span><\/a><span style=\"font-weight: 400;\"> suites designed to solve your most complex modern marketing challenges. We wanted to create robust solutions for the complex challenges facing AdTech\/MarTech, Brands, and those with Privacy concerns.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19269\" src=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-adtech-martech-solutions@2x.png\" alt=\"\" width=\"1240\" height=\"400\" srcset=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-adtech-martech-solutions@2x.png 1240w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-adtech-martech-solutions@2x-300x97.png 300w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-adtech-martech-solutions@2x-1024x330.png 1024w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-adtech-martech-solutions@2x-768x248.png 768w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Our AdTech\/MarTech solutions were designed to support companies to <a href=\"https:\/\/www.fullcontact.com\/solutions\/data-onboarding\/\">connect with customers<\/a> across devices and channels&#8211;<a href=\"https:\/\/www.fullcontact.com\/solutions\/real-time-insights\/\">driving meaningful customer journeys<\/a> and increasing their revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Brands, our goal was to help them leverage Identity Resolution to service their customers, <a href=\"https:\/\/www.fullcontact.com\/solutions\/customer-recognition\/\">create better experiences<\/a>, and improve their media <a href=\"https:\/\/www.fullcontact.com\/solutions\/omnichannel-targeting\/\">targeting<\/a>, <a href=\"https:\/\/www.fullcontact.com\/solutions\/media-amplification\/\">reach<\/a>, and <a href=\"https:\/\/www.fullcontact.com\/solutions\/omnichannel-measurement\/\">measurement<\/a> across channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be difficult for companies to keep up with regulatory and systemic changes in marketing and advertising technology. That\u2019s why we create our Privacy suite of solutions, designed to empower companies to leverage <a href=\"https:\/\/www.fullcontact.com\/solutions\/private-identity-cloud\/\">privacy-safe environments<\/a> to protect their consumer data while <a href=\"https:\/\/www.fullcontact.com\/solutions\/private-identity-sharing\/\">sharing it with trusted partners<\/a>, and <a href=\"https:\/\/www.fullcontact.com\/solutions\/privacy-compliance\/\">complying with data privacy legislation<\/a>.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2>LiveIntent Partnership<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19264\" src=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-liveintent-partnership@2x.png\" alt=\"\" width=\"1240\" height=\"400\" srcset=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-liveintent-partnership@2x.png 1240w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-liveintent-partnership@2x-300x97.png 300w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-liveintent-partnership@2x-1024x330.png 1024w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-liveintent-partnership@2x-768x248.png 768w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This year we also started an exciting partnership with <\/span><a href=\"https:\/\/www.liveintent.com\/\"><span style=\"font-weight: 400;\">LiveIntent<\/span><\/a><span style=\"font-weight: 400;\">, the people-based marketing platform powered by the email address. Together, we\u2019re bringing to market an integrated solution that creates the capability to tie offline and online identities together at the person-level&#8211;and it\u2019s everything the industry has been asking for.<\/span><\/p>\n<p>By combining our <a href=\"https:\/\/www.fullcontact.com\/blog\/2020\/08\/06\/the-power-of-persistence\/\"><span style=\"font-weight: 400;\">persistent person-level ID<\/span><\/a><span style=\"font-weight: 400;\"> and LiveIntent\u2019s persistent digital ID, we\u2019re putting control back in the hands of brands and independent tech providers to create true competitive differentiation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our partnership is still growing, be sure to look out for joint webinars in the new year!\u00a0<\/span><\/p>\n<h2>Proof of Concept<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19265\" src=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-POC@2x.png\" alt=\"\" width=\"1240\" height=\"400\" srcset=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-POC@2x.png 1240w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-POC@2x-300x97.png 300w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-POC@2x-1024x330.png 1024w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-POC@2x-768x248.png 768w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A huge goal of 2020 was to show off what our technology can do, and put our money where our mouth is. That\u2019s why we began offering new customers Proofs of Concept that would demonstrate the value of our Identity Resolution capabilities&#8211;no strings attached.\u00a0<\/span><\/p>\n<h2><a href=\"https:\/\/platform.fullcontact.com\/demos\/recognition\">Customer Recognition Demo<\/a><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19266\" src=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-Demo@2x.png\" alt=\"\" width=\"1240\" height=\"400\" srcset=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-Demo@2x.png 1240w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-Demo@2x-300x97.png 300w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-Demo@2x-1024x330.png 1024w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-Demo@2x-768x248.png 768w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We know the topic of Identity Resolution and Customer Recognition can get complicated quickly. In theory, it\u2019s easy to understand how you can create valuable customer relationships by mapping incomplete or fragmented offline, online, professional, and personal identifiers to a whole person. But what does that mean in practice? We launched an interactive <\/span><a href=\"https:\/\/platform.fullcontact.com\/demos\/recognition\"><span style=\"font-weight: 400;\">demo<\/span><\/a><span style=\"font-weight: 400;\"> to showcase exactly how easy it is.\u00a0<\/span><\/p>\n<h2><a href=\"https:\/\/www.fullcontact.com\/guarantee\/\">Brand Guarantee<\/a><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19267\" src=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-guarantee@2x.png\" alt=\"FullContact's Brand Guarantee - Amplify your ability to recognize and reach real people by 3x. Or it's on us. Guaranteed.\" width=\"1240\" height=\"400\" srcset=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-guarantee@2x.png 1240w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-guarantee@2x-300x97.png 300w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-guarantee@2x-1024x330.png 1024w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2020\/12\/2020-guarantee@2x-768x248.png 768w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We decided it was high time to make our guarantee official&#8211;that we\u2019ll work to ensure our customers and partners will gain unparalleled recognition and reach to improve their marketing effectiveness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why we promise if you work with us, you\u2019ll <\/span><b>amplify your ability to recognize and reach real people by 3X. Or it\u2019s on us.<\/b> <b>Guaranteed.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What a year! While nothing is predictable, we traversed the uncertain waters by staying true to our core values and embracing the need for change.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What will 2021 bring?<\/span> <span style=\"font-weight: 400;\">When it\u2019s safe, we\u2019ll be moving into new offices in Denver and continue to iterate on new ways to work together across the globe. Other than that, the only certainty is we\u2019ll continue to support our partners, customers, and employees to find valuable connections to the benefit of all.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thank you for continuing to make the journey with FullContact. Stay safe, Happy Holidays, and Happy New Year!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A cornerstone to any annual retrospective blog is to begin by looking back and saying, \u201cWow, things sure did change in the last year.\u201d But that\u2019s never been more true than in 2020. We saw the world rocked by the global pandemic of COVID-19, and we quickly adapted to working remotely, only venturing out for [&hellip;]<\/p>\n","protected":false},"author":111,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[42],"tags":[5966,5967,5752,5690,674,642,606,98],"class_list":["post-19261","post","type-post","status-publish","format-standard","hentry","category-fullcontact-news","tag-end-of-year","tag-martech-solutions","tag-brand-solutions","tag-privacy-solutions","tag-resolve","tag-642","tag-solutions","tag-identity-resolution"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Resiliency and Hopefulness: A Look Back At 2020 | FullContact<\/title>\n<meta name=\"description\" content=\"What a year! 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