{"id":19369,"date":"2021-03-24T08:57:12","date_gmt":"2021-03-24T14:57:12","guid":{"rendered":"https:\/\/www.fullcontact.com\/?p=19369"},"modified":"2022-04-26T07:57:58","modified_gmt":"2022-04-26T13:57:58","slug":"improving-location-and-poi-queries","status":"publish","type":"post","link":"https:\/\/www.fullcontact.com\/blog\/partnership\/improving-location-and-poi-queries\/","title":{"rendered":"Improving Location and Place Of Interest Queries"},"content":{"rendered":"<h2>Why FullContact is Thrilled to be Partnered with Placekey<\/h2>\n<p>I\u2019m excited to <a href=\"https:\/\/www.placekey.io\/blog\/placekey-fullcontact\">announce<\/a> our partnership with <a href=\"https:\/\/www.placekey.io\/?utm_campaign=branded&amp;rm_ci=10844385110&amp;rm_gid=106495680853&amp;utm_medium=cpc&amp;utm_source=google&amp;utm_content=471388137825&amp;utm_term=%2Bplacekey&amp;rm_kw=%2Bplacekey&amp;rm_mt=b&amp;rm_n=g&amp;rm_cr=471388137825device=c&amp;creative=471388137825&amp;placement=&amp;utm_content=c-471388137825&amp;utm_term=%2Bplacekey-b&amp;gclid=CjwKCAjwxuuCBhATEiwAIIIz0ethjxK8LuxBzSr17-WRP72cZSmkKZr-z5K3YHNVEJYA6kWU5hJxrxoCObMQAvD_BwE\">Placekey<\/a>, the universal identifier for places.<\/p>\n<p><span style=\"font-weight: 400;\">This partnership will make <a href=\"https:\/\/platform.fullcontact.com\/\">querying<\/a> with <a href=\"https:\/\/www.fullcontact.com\/products\/enrich\/\">location data<\/a> even easier than it currently is with FullContact. FullContact already supports Name\/Address as an input, but as our customers know, addresses are fraught with complexity around standardization. There are formatting issues (abbreviations, naming differences, etc.) and in extensions such as suites, apartments, hotels, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you were trying to look up the Village Inn Restaurant, you could use the address 3710 W MLK BLVD STE #121, Zipcode 90008, or you could enter 3710 W. Martin Luther King Jr. Blvd, Suite #121, Zipcode 90008-1761.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leveraging Placekey helps to simplify the complexity inherent in dealing with addresses and location data. Placekeys are a simpler way to reference a place as they are a simple ID, each representing a unique Point of Interest (homes, offices, apartment units, etc.). Given that a Placekey represents a singular location ID vs. the composite nature of an address, it makes the usage and portability quite appealing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For FullContact, this helps power an additional way to connect to person-centric profiles through name and Placekey ID. Mutual customers of FullContact and Placekey can more easily join against each other\u2019s datasets without the hassle of address standardization. Further, given FullContact\u2019s and Placekey\u2019s real-time API, we can empower businesses to perform more in-the-moment engagements based on the Placekey and the inherent spatial awareness encoded into it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m also excited because <\/span><span style=\"font-weight: 400;\">Placekey\u2019s philosophy around data aligns with our own. Like FullContact, they believe that data should be easy to access and<\/span><span style=\"font-weight: 400;\"> balance companies&#8217; commercial interests with the interests of real people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you combine the fundamental beliefs and the amazing technology of the two companies, I know we\u2019re going to see exciting things in the future.\u00a0<\/span><\/p>\n<p>To learn more about our partnership, read the press release <a href=\"https:\/\/www.prnewswire.com\/news-releases\/leading-consumer-identity-resolution-provider-fullcontact-partners-with-new-placekey-universal-location-id-to-improve-customer-recognition-in-real-time-301255161.html?tc=eml_cleartime\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why FullContact is Thrilled to be Partnered with Placekey I\u2019m excited to announce our partnership with Placekey, the universal identifier for places. This partnership will make querying with location data even easier than it currently is with FullContact. FullContact already supports Name\/Address as an input, but as our customers know, addresses are fraught with complexity [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[470],"tags":[5980,5981,5978,5979,193,462,463],"class_list":["post-19369","post","type-post","status-publish","format-standard","hentry","category-partnership","tag-poi","tag-point-of-interest","tag-placekey","tag-universal-id","tag-location-api","tag-partners","tag-partnership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Improving Location and Place Of Interest Queries | FullContact<\/title>\n<meta name=\"description\" content=\"Why FullContact is Thrilled to be Partnered with Placekey I\u2019m excited to announce our partnership with Placekey, the universal identifier for places. This\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fullcontact.com\/blog\/partnership\/improving-location-and-poi-queries\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improving Location and POI Queries\" \/>\n<meta property=\"og:description\" content=\"Why FullContact is Thrilled to be Partnered with Placekey\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fullcontact.com\/blog\/partnership\/improving-location-and-poi-queries\/\" \/>\n<meta property=\"og:site_name\" content=\"FullContact\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-24T14:57:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-26T13:57:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2021\/03\/Placekey-blog-2-li.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ken Michie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Improving Location and POI Queries\" \/>\n<meta name=\"twitter:description\" content=\"Why FullContact is Thrilled to be Partnered with Placekey\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2021\/03\/Placekey-blog-2-tw.png\" \/>\n<meta name=\"twitter:creator\" content=\"@fullcontact\" \/>\n<meta name=\"twitter:site\" content=\"@fullcontact\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ken Michie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.fullcontact.com\/blog\/partnership\/improving-location-and-poi-queries\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.fullcontact.com\/blog\/partnership\/improving-location-and-poi-queries\/\"},\"author\":{\"name\":\"Ken Michie\",\"@id\":\"https:\/\/www.fullcontact.com\/#\/schema\/person\/763f69f799a4cd2a2188fea684c3f337\"},\"headline\":\"Improving Location and Place Of Interest Queries\",\"datePublished\":\"2021-03-24T14:57:12+00:00\",\"dateModified\":\"2022-04-26T13:57:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.fullcontact.com\/blog\/partnership\/improving-location-and-poi-queries\/\"},\"wordCount\":328,\"publisher\":{\"@id\":\"https:\/\/www.fullcontact.com\/#organization\"},\"keywords\":[\"POI\",\"Point of interest\",\"Placekey\",\"universal ID\",\"location api\",\"partners\",\"partnership\"],\"articleSection\":[\"Partnership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fullcontact.com\/blog\/partnership\/improving-location-and-poi-queries\/\",\"url\":\"https:\/\/www.fullcontact.com\/blog\/partnership\/improving-location-and-poi-queries\/\",\"name\":\"Improving Location and Place Of Interest Queries | FullContact\",\"isPartOf\":{\"@id\":\"https:\/\/www.fullcontact.com\/#website\"},\"datePublished\":\"2021-03-24T14:57:12+00:00\",\"dateModified\":\"2022-04-26T13:57:58+00:00\",\"description\":\"Why FullContact is Thrilled to be Partnered with Placekey I\u2019m excited to announce our partnership with Placekey, the universal identifier for places. 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