{"id":19497,"date":"2021-04-27T08:40:14","date_gmt":"2021-04-27T14:40:14","guid":{"rendered":"https:\/\/www.fullcontact.com\/?p=19497"},"modified":"2023-06-27T14:32:50","modified_gmt":"2023-06-27T20:32:50","slug":"hero-digital-and-fullcontact-bring-personalization-to-visitors-with-the-adobe-experience-platform","status":"publish","type":"post","link":"https:\/\/www.fullcontact.com\/blog\/fullcontact-news\/hero-digital-and-fullcontact-bring-personalization-to-visitors-with-the-adobe-experience-platform\/","title":{"rendered":"Hero Digital and FullContact Bring Personalization to Visitors with the Adobe Experience Platform"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hero Digital and FullContact\u2019s ExP Solution powers brands to deliver personalized experiences to website visitors.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recognize website visitors\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Persistently recognize visitors across devices and channels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complement existing identity graphs and Adobe Experience Platform data<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">April 27, 2021, San Francisco, CA<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hero Digital, a leading digital customer experience (CX) company and Platinum Adobe Solution Partner, and FullContact, the industry leader in consumer Identity Resolution as a service, today announced their partnership to provide clients with new capabilities to recognize and enrich website and mobile app visitors. The new solution, ExP, advances Hero Digital\u2019s mission to humanize customer experience and create value for people \u2014 and for the businesses that serve them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leading brands have embraced the end of the 3rd party cookie and the necessity to align to a more modern and responsible approach to identification and personalization. ExP combines the person-centered profiles of FullContact, the robust collection and real-time CDP capabilities of Adobe Experience Platform, and proven expertise in strategy, design, and technology from Hero Digital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It all starts with privacy-safe Identity Resolution. FullContact\u2019s person-centered Identity Graph has over 50 Billion identity fragments encompassing <\/span><span style=\"font-weight: 400;\">personal and professional identities and hundreds of marketing attributes about real people which can be queried by the graph to identify an individual in real-time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The personalized experience is then brought to life with the Adobe Experience Platform (AEP). AEP is an open system that transforms all of a brand\u2019s data into robust customer profiles that update in real-time and use AI-driven insights to help brands deliver the right experience across each channel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kevin Lazorik, Senior Vice President at Hero Digital, said \u201cExP takes the Adobe Experience Platform to the next level.\u00a0 Experience Platform already powers real-time customer profiles from an organization&#8217;s existing systems.\u00a0 FullContact\u2019s Identity Graph allows brands to know who they are talking with across devices without any 3rd party cookie dependencies.\u00a0 By knowing that a visitor is actually an existing customer, brands can tailor the experience to the goals of that individual.\u00a0 For visitors that aren\u2019t customers yet, early insights into demographic data will provide deeper personalization capabilities from the start.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chris Harrison, CEO of FullContact, said \u201cTogether, FullContact and Hero Digital are delivering an end-to-end solution that simplifies the personalization process for Adobe Experience Platform users. The combined offering of FullContact\u2019s Identity Graph and Hero Digital\u2019s <\/span><span style=\"font-weight: 400;\">creative and customer experience expertise creates a robust, real-time, and easy-to-use integration. Our joint capabilities keep real people the focal point of the customer experience.\u201d\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAdobe\u2019s Experience Cloud customers are driving growth through the delivery of rich personalized experiences,\u201d said Tony Sanders, Senior Director, Americas Partner Sales at Adobe.\u00a0 \u201cBy integrating the richness of FullContact\u2019s person-centered identity graph with the power of Experience Platform\u2019s Real-Time CDP, Hero Digital is accelerating and amplifying the quality and depth of personalization that brands can deliver to their customers.\u201d <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h4>About FullContact<\/h4>\n<p><span style=\"font-weight: 400;\">FullContact is a privacy-safe Identity Resolution company building trust between people and brands, while also putting people and brands in control of their information. Their patented identity graph enables accurate, secure Identity Resolution for more than one billion people globally. FullContact delivers the capabilities needed to create tailored customer experiences by unifying data and applying insights in the moments that matter. FullContact is headquartered in Denver, with offices in Boston, San Francisco, Dallas, and Kochi, India. For more information, please visit<\/span> <a href=\"http:\/\/www.fullcontact.com\/\"><span style=\"font-weight: 400;\">www.fullcontact.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><em><strong>Contact info:<\/strong><\/em><\/p>\n<p>Name:\u00a0 press@fullcontact.com<br \/>\nOrganization: FullContact<br \/>\nPhone: 1-888-330-6943<\/p>\n<h4>About Hero Digital<\/h4>\n<p><span style=\"font-weight: 400;\">Hero Digital is a leading independent customer experience company founded in California at the intersection of business, design, and technology. Hero Digital works with the C-Suite of the Fortune 500 to drive transformational business growth through superior customer experiences that deliver brand and consumer value. A trusted advisor to the world\u2019s best brands like Comcast, U.S. Bank, Twitter, Salesforce, Sephora, and TD Ameritrade. For more information, visit <a href=\"http:\/\/www.herodigital.com\">http:\/\/www.herodigital.com<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hero Digital and FullContact\u2019s ExP Solution powers brands to deliver personalized experiences to website visitors. Recognize website visitors\u00a0 Persistently recognize visitors across devices and channels Complement existing identity graphs and Adobe Experience Platform data April 27, 2021, San Francisco, CA Hero Digital, a leading digital customer experience (CX) company and Platinum Adobe Solution Partner, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[42,470],"tags":[],"class_list":["post-19497","post","type-post","status-publish","format-standard","hentry","category-fullcontact-news","category-partnership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hero Digital and FullContact Bring Personalization to Visitors with the Adobe Experience Platform | FullContact<\/title>\n<meta name=\"description\" content=\"Hero Digital and FullContact\u2019s ExP Solution powers brands to deliver personalized experiences to website visitors. 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