{"id":20381,"date":"2022-04-26T15:01:39","date_gmt":"2022-04-26T21:01:39","guid":{"rendered":"https:\/\/www.fullcontact.com\/?p=20381"},"modified":"2022-04-26T15:04:53","modified_gmt":"2022-04-26T21:04:53","slug":"simon-data-solidifies-first-party-data-foundation-with-fullcontact-identity-resolution","status":"publish","type":"post","link":"https:\/\/www.fullcontact.com\/blog\/identity-resolution\/simon-data-solidifies-first-party-data-foundation-with-fullcontact-identity-resolution\/","title":{"rendered":"Simon Data Solidifies First-Party Data Foundation with FullContact Identity Resolution"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Bombas and other clients are seeing 7x+ ROI within days of implementation.<\/span><\/h2>\n<p><b>April 26<\/b><b>, 2022, Denver, CO<\/b><span style=\"font-weight: 400;\"> \u2014 <a href=\"https:\/\/www.fullcontact.com\/\">FullContact<\/a><\/span><span style=\"font-weight: 400;\">, the industry leader in identity resolution as a service, today announced a new partnership with <a href=\"https:\/\/www.simondata.com\/\">Simon Data<\/a><\/span><span style=\"font-weight: 400;\">, a leading customer data platform (CDP). The partnership brings real-time identity resolution to Simon Data\u2019s CDP offering, providing clients with a richer first-party data foundation to power marketing performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many CDPs, like Simon excel at bringing together customer data from various owned marketing systems\u2014such as the brand\u2019s website, app, or marketing automation platform. However, consolidating data is only the first step in a broader identity strategy that enables personalized and privacy-centric customer experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWhen used correctly, a CDP is a powerful tool to gain a better understanding of your prospects and customers,\u201d says Christopher Harrison, CEO of FullContact. \u201cIntegrating identity resolution enables CDPs to unify all pieces of fragmented customer, prospect, and user data to a real person\u2014then offer a complete, 360-degree view of that individual and how to reach and engage them.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By introducing <\/span><a href=\"https:\/\/www.fullcontact.com\/products\/resolve\/\"><span style=\"font-weight: 400;\">FullContact\u2019s Resolve<\/span><\/a><span style=\"font-weight: 400;\"> identity resolution product, now called Identity+, into their CDP, Simon Data is now able to offer:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>More linkage and unification of customer and prospect data, <\/b><span style=\"font-weight: 400;\">allowing for better reconciliation of customer records.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increase in recognition of unauthenticated visitors, <\/b><span style=\"font-weight: 400;\">so brands can understand who is shopping in real time.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enrichment<\/b> <b>via 50 billion identifiers <\/b><span style=\"font-weight: 400;\">to enhance each brand\u2019s first-party data and enable more effective audience segmentation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>3X improvement in reach. <\/b><span style=\"font-weight: 400;\">Brands can reach their customers in more of the channels they frequent, thanks to enrichment with hashed emails and mobile ad IDs (MAIDs).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u201cBy opening Simon\u2019s ecosystem to identity providers like FullContact, unifying the view of a customer becomes simpler than ever before,\u201d says Jason Davis, Co-founder and CEO of Simon Data. \u201cThe combination of identity resolutions and Simon\u2019s CDP provides a future-proofed, privacy-centric solution to meet consumer demands for personalization.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leading premium basics e-commerce brand Bombas has already used Identity+ to dramatically increase their send volume of their cart and browse abandonment emails. Choosing Identity+ helps them increase their targeted audience, boost abandonment campaigns, and hit more critical points in their user lifecycle.\u00a0<\/span><\/p>\n<p><strong>Within four days of implementing Identity+ Bombas saw a 7.2x ROI.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt\u2019s not often that we introduce a technology to our marketing stack that delivers results <\/span><span style=\"font-weight: 400;\">overnight,\u201d said Kate Huyett, Chief Customer Officer at Bombas. \u201cWith Identity+, we were able <\/span><span style=\"font-weight: 400;\">to take high-converting campaigns that we already had running and dramatically scale their <\/span><span style=\"font-weight: 400;\">reach, with a clear impact on top-line revenue.\u201d<\/span><\/p>\n<p><b>About Simon Data<br \/>\n<\/b><a href=\"https:\/\/www.simondata.com\/\"><span style=\"font-weight: 400;\">Simon Data<\/span><\/a><span style=\"font-weight: 400;\"> is the orchestration Customer Data Platform (CDP) built for marketers to easily access data and create unique customer journeys across channels without the need for an all-in-one cloud solution. Leading e-commerce, travel, marketplace and retail brands including ASOS, JetBlue, Equinox and Vivino, rely on Simon to design personalized experiences across channels at accelerated speeds. Simon Data is a low code software that integrates with most marketing solutions and leverages real-time and historical data, and machine learning to power turnkey communications.<\/span> <span style=\"font-weight: 400;\">With a growing team of 140 people,<\/span> <span style=\"font-weight: 400;\">Simon Data is a 2022 Built In Best Places to Work, Great Places to Work Certified, and is a G2 Leader in the CDP space. Explore more about Simon Data: <\/span><a href=\"https:\/\/www.simondata.com\/\"><span style=\"font-weight: 400;\">www.simondata.com<\/span><\/a><\/p>\n<p><b>About FullContact<br \/>\n<\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.fullcontact.com\/\">FullContact<\/a> is the privacy-safe identity resolution company helping brands to build better relationships with their customers\u2014while also putting people and brands in control of their information. Our patented identity graph enables accurate, secure identity resolution for more than one billion people globally. FullContact delivers the capabilities needed to create tailored customer experiences by unifying data and applying insights in the moments that matter. For more information, please visit <\/span><a href=\"https:\/\/www.fullcontact.com\/\"><span style=\"font-weight: 400;\">www.fullcontact.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bombas and other clients are seeing 7x+ ROI within days of implementation. April 26, 2022, Denver, CO \u2014 FullContact, the industry leader in identity resolution as a service, today announced a new partnership with Simon Data, a leading customer data platform (CDP). The partnership brings real-time identity resolution to Simon Data\u2019s CDP offering, providing clients [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[6029,470],"tags":[],"class_list":["post-20381","post","type-post","status-publish","format-standard","hentry","category-identity-resolution","category-partnership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Simon Data Solidifies First-Party Data Foundation with FullContact Identity Resolution | FullContact<\/title>\n<meta name=\"description\" content=\"FullContact, the industry leader in identity resolution as a service, today announced a new partnership with Simon Data, a leading customer data platform (CDP). 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