{"id":20396,"date":"2022-05-03T09:00:57","date_gmt":"2022-05-03T15:00:57","guid":{"rendered":"https:\/\/www.fullcontact.com\/?p=20396"},"modified":"2023-06-27T15:17:54","modified_gmt":"2023-06-27T21:17:54","slug":"supercharge-abandoned-cart-campaigns","status":"publish","type":"post","link":"https:\/\/www.fullcontact.com\/blog\/identity-resolution\/supercharge-abandoned-cart-campaigns\/","title":{"rendered":"A simple way to supercharge your abandoned cart campaigns"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you missing out on revenue from unauthenticated users? The answer is almost certainly \u201cyes.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about it\u2014how often do you log into a retailer\u2019s website <\/span><i><span style=\"font-weight: 400;\">before<\/span><\/i><span style=\"font-weight: 400;\"> you\u2019re ready to make a purchase? And if you haven\u2019t logged in, chances are the brand doesn\u2019t know who you are.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can browse their merino wool base layers, maybe add some top-of-the-line ski mittens to your cart. But if you don\u2019t check out (or otherwise enter your email), the brand has limited options for reaching back out to you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s a big problem when <\/span><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\"><b>about 70% of shoppers leave abandoned carts<\/b><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, you can work to <\/span><b>reduce cart abandonment<\/b><span style=\"font-weight: 400;\">, and you probably send a bajillion <\/span><b>recovery emails<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you\u2019re probably overlooking the most powerful way to recover this revenue\u2014<\/span><b>identifying unauthenticated shoppers<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h1>The CDP identity gap<\/h1>\n<p><span style=\"font-weight: 400;\">Your customer data platform is a great tool for integrating first-party data and unifying customer identity across your owned channels. It may be able to help you connect an email address in your marketing automation with a phone number from customer support, for example\u2014but only if you have some sort of common identifier (like a loyalty number).\u00a0<\/span><\/p>\n<p><b>The typical CDP cannot help you identify unauthenticated website visitors.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, when you execute <\/span><b>abandoned cart campaigns<\/b><span style=\"font-weight: 400;\">, you can only reach your known customers that actually logged in. This is only a small portion of the people shopping your site. That means you\u2019re missing out on reaching:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Known customers that have not authenticated<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Unknown customers that aren\u2019t in your contact file<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And if you can\u2019t reach them, they\u2019re less likely to buy from you. That\u2019s lost revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say there are 10,000 people shopping your website that leave without buying anything.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A quarter of them (2,500) are logged in (you know who they are).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Another quarter (2,500) have shopped with you before, but they are not authenticated (you don\u2019t know who they are).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The remaining 5,000 people are not known customers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Without <\/span><a href=\"https:\/\/www.fullcontact.com\/blog\/2022\/02\/09\/identity-resolution\/\"><strong>identity resolution<\/strong><\/a><span style=\"font-weight: 400;\">, you are able to reach 2,500 of these people. The remaining 7,500 stay unknown (and your ability to retarget them is disappearing with cookie deprecation).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20413 size-full alignnone\" src=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2022\/05\/simon-data-blog-illustrations-01-10k.png\" alt=\"Infographic with different color circles representing 10,000 website shoppers: 2,500 of them are known contacts authenticated, 2,500 of them are known contacts unauthenticated, and 5,000 of them are unknown contacts.\" width=\"1200\" height=\"355\" srcset=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2022\/05\/simon-data-blog-illustrations-01-10k.png 1200w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2022\/05\/simon-data-blog-illustrations-01-10k-300x89.png 300w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2022\/05\/simon-data-blog-illustrations-01-10k-1024x303.png 1024w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2022\/05\/simon-data-blog-illustrations-01-10k-768x227.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h1>Identify 50% more unauthenticated website traffic<\/h1>\n<p><span style=\"font-weight: 400;\">The solution is to run those unauthenticated website visitors against an <\/span><a href=\"https:\/\/www.fullcontact.com\/blog\/2022\/02\/15\/identity-graph\/\"><b>identity graph<\/b><\/a><span style=\"font-weight: 400;\"> to match them up with a real person.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identity graphs contain billions of unique customer identifiers, all matched up with the real people they belong to. All you have to do make sure the recognition javascript is running on your site, and the graph can figure out who it is. Then the graph provides you with a <strong><a href=\"https:\/\/www.fullcontact.com\/blog\/2020\/08\/06\/the-power-of-persistence\/\">privacy-protected PersonID<\/a><\/strong> to keep track of this shopper (no PII involved).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identity resolution can help marketers to <\/span><b>identify up to 50% more unauthenticated website visitors<\/b><span style=\"font-weight: 400;\">. This automatically increases the size of the prize when it comes to digital marketing efforts like abandonment campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more people you can recognize, the more people you can reach\u2014and the more people you can get back on site to buy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, if those same 10,000 people are shopping your website, you can identify 3,750 more of those 7,500 unknown visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your average order value is $50, that\u2019s an additional $187,500 at stake.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20414 size-full alignnone\" src=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2022\/05\/simon-data-blog-illustrations-02-10k.png\" alt=\"Infographic with different color circles representing 10,000 website shoppers and a 50% increase in identified traffic: 6,250 of them are people identified, 750 of them are known contacts unauthenticated, and 3,000 of them are unknown contacts.\" width=\"1200\" height=\"355\" srcset=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2022\/05\/simon-data-blog-illustrations-02-10k.png 1200w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2022\/05\/simon-data-blog-illustrations-02-10k-300x89.png 300w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2022\/05\/simon-data-blog-illustrations-02-10k-1024x303.png 1024w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2022\/05\/simon-data-blog-illustrations-02-10k-768x227.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h1>3X your abandoned cart campaign reach<\/h1>\n<p><span style=\"font-weight: 400;\">Not only does identity resolution help you to identify these unauthenticated visitors\u2014it also helps you to reach them in more places. While cart abandonment emails may be your go-to, people don\u2019t just live in their email inboxes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you know who the shopper is, the identity graph can also provide <\/span><a href=\"https:\/\/www.fullcontact.com\/blog\/2021\/07\/01\/whats-a-hashed-email\/\"><b>hashed emails<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.fullcontact.com\/maids\/\"><b>mobile ad IDs (MAIDs)<\/b><\/a><span style=\"font-weight: 400;\">. This allows you to reach each person in all of the channels they frequent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remind them their cart is waiting with display ads in their favorite apps.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retarget them on the websites they visit (sans cookies).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retarget them on social media by matching against a hashed email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, FullContact guarantees a <\/span><b>300% increase in reach via these additional identifiers<\/b><span style=\"font-weight: 400;\">. And this is true for all of your contacts, including those known customers already in your contact file.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suddenly, your abandonment campaign is omnichannel.<\/span><\/p>\n<h1>Simon Data partners with FullContact for identity<\/h1>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.simondata.com\/\"><strong>Simon Data,<\/strong><\/a> a leading customer data platform, recognized the power in identity resolution and decided to take advantage of it by partnering with FullContact.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simon Data\u2019s customers now have access to a richer first-party data foundation to build more complete customer profiles\u2014and create stronger abandoned cart campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But slaying abandoned carts isn\u2019t the only thing Simon users can do now. They\u2019ll also benefit from:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>40% more linkage and unification of customer and prospect data, <\/b><span style=\"font-weight: 400;\">allowing for better reconciliation of customer records (and reducing duplicate records). Better customer records mean a better customer experience and fewer email unsubscribes.<\/span><\/li>\n<li><b>Enrichment<\/b> <b>via 50 billion identifiers <\/b><span style=\"font-weight: 400;\">to enhance each brand\u2019s first-party data. With new insights about known and unknown contacts, brands can create ultra-effective audience segments and nail marketing personalization.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Check out the <a href=\"https:\/\/www.fullcontact.com\/blog\/2022\/04\/26\/simon-data-solidifies-first-party-data-foundation-with-fullcontact-identity-resolution\/\"><strong>press release about our partnership with Simon Data<\/strong><\/a> to learn more.<\/span><\/p>\n<p><b>If you\u2019re tired of abandoned carts altogether, check out <\/b><a href=\"https:\/\/www.fullcontact.com\/blog\/2021\/09\/20\/how-to-increase-your-ecommerce-conversions-in-30-days-or-less\/\"><b>how to increase your ecommerce conversions<\/b><\/a><b>.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you missing out on revenue from unauthenticated users? The answer is almost certainly \u201cyes.\u201d\u00a0 Think about it\u2014how often do you log into a retailer\u2019s website before you\u2019re ready to make a purchase? And if you haven\u2019t logged in, chances are the brand doesn\u2019t know who you are.\u00a0 You can browse their merino wool base [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[6029,99],"tags":[],"class_list":["post-20396","post","type-post","status-publish","format-standard","hentry","category-identity-resolution","category-marketing-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A simple way to supercharge your abandoned cart campaigns | FullContact<\/title>\n<meta name=\"description\" content=\"About 70% of shoppers abandon their carts. 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