{"id":21451,"date":"2023-09-14T10:00:50","date_gmt":"2023-09-14T16:00:50","guid":{"rendered":"https:\/\/www.fullcontact.com\/?p=21451"},"modified":"2023-09-13T15:42:53","modified_gmt":"2023-09-13T21:42:53","slug":"fullcontact-recognized-as-a-leader-in-snowflakes-modern-marketing-data-stack-report-2023","status":"publish","type":"post","link":"https:\/\/www.fullcontact.com\/blog\/fullcontact-news\/fullcontact-recognized-as-a-leader-in-snowflakes-modern-marketing-data-stack-report-2023\/","title":{"rendered":"FullContact Recognized as a Leader in Snowflake\u2019s Modern Marketing Data Stack Report"},"content":{"rendered":"<h2>FullContact enables joint customers to build end-to-end solutions on Snowflake\u2019s Data Cloud\u00a0that unify customer data and identify site visitors for a full 360\u00b0 view<\/h2>\n<p><b>Denver, CO, September 14, 2023 <\/b><strong>\u2014<\/strong><span style=\"font-weight: 400;\"> FullContact today announced that it has been recognized as an Identity &amp; Onboarders leader<\/span> <span style=\"font-weight: 400;\">in <\/span><a href=\"https:\/\/www.snowflake.com\/resource\/the-modern-marketing-data-stack-report\/\"><i><span style=\"font-weight: 400;\">The Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue,<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><span style=\"font-weight: 400;\">executed and launched by <\/span><a href=\"https:\/\/www.snowflake.com\/\"><span style=\"font-weight: 400;\">Snowflake,<\/span><\/a><span style=\"font-weight: 400;\">\u00a0the Data Cloud company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snowflake\u2019s data-backed report identifies the best-of-breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers. By analyzing usage patterns from a pool of approximately 8,100 customers as of April 2023, Snowflake identified ten technology categories that <\/span><span style=\"font-weight: 400;\">organizations consider when building their marketing data stacks. The extensive research reflects how customers are adopting solutions from a rapidly changing ecosystem and highlights the convergence of adtech and martech, the increased importance of privacy-enhancing technologies, and the heightened focus marketers have on measurement to maximize campaign ROI. The ten categories include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analytics &amp; Data Capture\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enrichment\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identity &amp; Activation\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Identity &amp; Onboarders\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Customer Data Activation\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Advertising Platforms\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measurement &amp; Attribution\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integration &amp; Modeling\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business Intelligence\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI &amp; Machine Learning\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Privacy Enhancing Technologies\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Focusing on those companies that are active members of the Snowflake Partner Network (or ones with a comparable agreement in place with Snowflake), as well as Snowflake Marketplace providers, the report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting technology partners and their solutions as \u201cleaders\u201d or \u201cones to watch\u201d within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake\u2019s report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Snowflake enables marketing professionals to unify, analyze, and enrich their identity data directly in the Data Cloud, without having to move or copy the data elsewhere,&#8221; said Denise Persson, Chief Marketing Officer at Snowflake. &#8220;FullContact&#8217;s performance within Snowflake qualified them as a leader in the <\/span><span style=\"font-weight: 400;\">Identity &amp; Onboarders category <\/span><span style=\"font-weight: 400;\">due to their demonstrated ability to help joint customers build an enriched, person-level customer view, and identify site traffic.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FullContact received recognition in Snowflake\u2019s report as a leader in Identity &amp; Onboarders for its effective process of unifying disparate customer data, amplifying media reach with mobile ad IDs and hashed emails, and recognizing website visitors \u2014 natively within Snowflake&#8217;s Data Cloud.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;We&#8217;re very proud that Snowflake has identified FullContact as a leader in Snowflake&#8217;s 2023 Modern Marketing Data Stack report,&#8221; said Christopher Harrison, CEO at FullContact. &#8220;Our privacy-first identity solution enables joint customers to quickly stitch together customer data and identify unauthenticated web traffic, unlocking new insights that will prove transformative for any business&#8217; data-driven promotion strategy. I highly recommend Snowflake&#8217;s highly flexible and fully managed cloud data platform for marketers pursuing strategic revenue generation.\u201d<\/span><\/p>\n<p><a href=\"https:\/\/www.snowflake.com\/resource\/the-modern-marketing-data-stack-report\/\"><span style=\"font-weight: 400;\">Click here<\/span><\/a> <span style=\"font-weight: 400;\">to read <em>T<\/em><\/span><i><span style=\"font-weight: 400;\">he Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3>About FullContact<\/h3>\n<p><span style=\"font-weight: 400;\">FullContact is a privacy-safe Identity Resolution company building trust between people and brands. We deliver the capabilities needed to create tailored customer experiences, improve ad targeting along with measurement as well as improve identity verification and fraud solutions by unifying data and applying insights in the moments that matter. <a href=\"https:\/\/fullcontact.com\/contact\">Contact us<\/a> to learn more.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FullContact enables joint customers to build end-to-end solutions on Snowflake\u2019s Data Cloud\u00a0that unify customer data and identify site visitors for a full 360\u00b0 view Denver, CO, September 14, 2023 \u2014 FullContact today announced that it has been recognized as an Identity &amp; Onboarders leader in The Modern Marketing Data Stack 2023: How Data-Forward Marketers Are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[42,470],"tags":[],"class_list":["post-21451","post","type-post","status-publish","format-standard","hentry","category-fullcontact-news","category-partnership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>FullContact Recognized as a Leader in Snowflake\u2019s 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