{"id":21460,"date":"2023-09-21T17:05:08","date_gmt":"2023-09-21T23:05:08","guid":{"rendered":"https:\/\/www.fullcontact.com\/?p=21460"},"modified":"2023-09-25T00:36:54","modified_gmt":"2023-09-25T06:36:54","slug":"discover-how-fullcontact-is-building-trusted-customer-relationships-through-snowflakes-native-application-framework","status":"publish","type":"post","link":"https:\/\/www.fullcontact.com\/blog\/identity-resolution\/discover-how-fullcontact-is-building-trusted-customer-relationships-through-snowflakes-native-application-framework\/","title":{"rendered":"Discover How FullContact is Building Trusted Customer Relationships through Snowflake&#8217;s Native Application Framework"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In Snowflake\u2019s latest episode of \u201cPowered by Snowflake,\u201d host Daniel Myers sits down with FullContact Product Manager Jeff Rothe.\u00a0<\/span><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"FullContact Uses The Snowflake Native Application Framework To Build Better Customer Experiences\" src=\"https:\/\/player.vimeo.com\/video\/867294211?h=4c74b42d58&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n<blockquote>\n<p style=\"text-align: center;\">\u201cIdentity resolution at its core is understanding your customers and\u00a0the way that everyone interacts with a brand.\u201d<\/p>\n<p style=\"text-align: center;\">FullContact Product Manager Jeff Rothe<\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/www.fullcontact.com\/blog\/2023\/06\/27\/fullcontact-launches-a-snowflake-native-app-in-the-data-cloud-fullcontact-for-snowflake\/\"><span style=\"font-weight: 400;\">Released in June 2023<\/span><\/a><span style=\"font-weight: 400;\">, FullContact for Snowflake enables businesses to build an enriched, person-level customer view by unifying fragmented data natively within the Snowflake Data Cloud.\u00a0 The app bridges online and offline activities to map fragmented identifiers to real people, enabling organizations to recognize more site visitors and drive consistent, personalized experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.youtube.com\/watch?v=rf_PzfAQ2E4\">In the episode<\/a>, Jeff shares how <\/span><span style=\"font-weight: 400;\">FullContact for Snowflake<\/span><span style=\"font-weight: 400;\"> helps Snowflake customers make the most of their first-party data by:<\/span><\/p>\n<h2><b>\u2714\ufe0f Enabling a 360\u00b0 customer view\u00a0<\/b><\/h2>\n<p><a href=\"https:\/\/www.fullcontact.com\/blog\/2023\/09\/14\/fullcontact-recognized-as-a-leader-in-snowflakes-modern-marketing-data-stack-report-2023\/\"><span style=\"font-weight: 400;\">Recently recognized as a leader <\/span><\/a><span style=\"font-weight: 400;\">in Snowflake\u2019s <\/span><a href=\"https:\/\/www.snowflake.com\/the-modern-marketing-data-stack-report\/\"><span style=\"font-weight: 400;\">Modern Marketing Data Stack Report,<\/span><\/a><span style=\"font-weight: 400;\"> FullContact empowers consistent communication by unifying fragmented identifiers into one golden record. With a consolidated view of your customer, you boost your ability to personalize your messaging in a way that motivates a purchase or specific call to action.\u00a0<\/span><\/p>\n<h2><b>\u2714\ufe0f Identifying unauthenticated website visitors<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">FullContact for Snowflake can help you engage in real-time by recognizing people even without authentication. FullContact sits at the forefront of event collection to assign each visitor a persistent personID. These portable identifiers can empower better site personalization, help you improve marketing measurement, and increase your conversion rate.\u00a0<\/span><\/p>\n<h2><b>\u2714\ufe0f Amplifying media reach by 3X<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">FullContact for Snowflake helps businesses improve their marketing ROI and increase their marketing reach through its data enrichment capabilities.\u00a0 Reach your audience no matter how they present themselves online by appending additional hashed emails and mobile Ad IDs.\u00a0<\/span><\/p>\n<h2><b>\u2714\ufe0f Leveraging Snowflake\u2019s native app framework<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A privacy-conscious company, FullContact prioritizes consumer consent and permissions. Your customer data stays within Snowflake, not another data silo. FullContact uses a myriad of trusted data sources to build its Identity Graph, including its own proprietary data. This app allows you to access billions of identifiers within the Snowflake Data Cloud without transferring your data to an outside third party.\u00a0<\/span><\/p>\n<p><b>Get Started with FullContact for Snowflake\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">FullContact understands the unique challenges of handling customer data and monetizing an online platform. We do the heavy lifting concerning our data linkages&#8217; accuracy, recency, and freshness while maintaining complex data structures, freeing you to focus on doing better business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To take FullContact for Snowflake for a 14-day test run, get started today by visiting <\/span><a href=\"https:\/\/platform.fullcontact.com\/register\/offer\/snowresolve\"><span style=\"font-weight: 400;\">FullContact.com\/Snow<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thank you, <\/span><a href=\"https:\/\/www.snowflake.com\/en\/\"><span style=\"font-weight: 400;\">Snowflake<\/span><\/a><span style=\"font-weight: 400;\">, for allowing us to share more about the exciting things happening with FullContact for Snowflake! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Snowflake\u2019s latest episode of \u201cPowered by Snowflake,\u201d host Daniel Myers sits down with FullContact Product Manager Jeff Rothe.\u00a0 \u201cIdentity resolution at its core is understanding your customers and\u00a0the way that everyone interacts with a brand.\u201d FullContact Product Manager Jeff Rothe Released in June 2023, FullContact for Snowflake enables businesses to build an enriched, person-level [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[6047,6044,6029],"tags":[],"class_list":["post-21460","post","type-post","status-publish","format-standard","hentry","category-customer-360","category-website-recognition","category-identity-resolution"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Discover How 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