{"id":21675,"date":"2024-08-06T10:00:31","date_gmt":"2024-08-06T16:00:31","guid":{"rendered":"https:\/\/www.fullcontact.com\/?p=21675"},"modified":"2024-08-28T14:12:36","modified_gmt":"2024-08-28T20:12:36","slug":"turn-visitors-into-leads-how-to-install-the-acumen-web-tag-in-5-easy-steps","status":"publish","type":"post","link":"https:\/\/www.fullcontact.com\/blog\/website-recognition\/turn-visitors-into-leads-how-to-install-the-acumen-web-tag-in-5-easy-steps\/","title":{"rendered":"Turn Visitors into Leads: How to Install the Acumen Web Tag in 5 Easy Steps"},"content":{"rendered":"<p><a href=\"https:\/\/www.fullcontact.com\/acumen\/\"><span style=\"font-weight: 400;\">Acumen Lead Identification<\/span><\/a><span style=\"font-weight: 400;\"> is a powerful tool designed to help you identify and connect with high-intent leads visiting your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acumen matches your website visitors to their LinkedIn profiles, revealing detailed work history, job titles, and skills. By providing accurate cross-device recognition and comprehensive professional information, Acumen enables you to capitalize on untapped opportunities and accelerate your pipeline growth.<\/span><\/p>\n<p><b>This guide outlines the step-by-step process for implementing the Acumen web tag, enabling you to harness the power of the new browsing analytics feature.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now you can unlock valuable browsing information from your site visitors to make the most of your traffic.<\/span><\/p>\n<h2><b>Step 1: Navigate to Platform<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you don&#8217;t already have a FullContact platform account, you will need to create one. <\/span><a href=\"https:\/\/www.fullcontact.com\/contact\/\"><span style=\"font-weight: 400;\">Contact<\/span> <span style=\"font-weight: 400;\">our solutions team<\/span><\/a><span style=\"font-weight: 400;\"> to set Acumen up for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After creating your account and accessing Acumen, the configuration wizard will guide you through three essential steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customize and grab your webtag code<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Install the webtag on your website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Confirm FullContact detects the installed tag on your website<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21680 size-full\" src=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-1-configure-acumen.png\" alt=\"Screenshot of Acumen configuration page listing three steps: Configure your Webtag, Place Webtag on Website, Verify Install.\" width=\"1285\" height=\"558\" srcset=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-1-configure-acumen.png 1285w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-1-configure-acumen-300x130.png 300w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-1-configure-acumen-1024x445.png 1024w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-1-configure-acumen-768x333.png 768w\" sizes=\"auto, (max-width: 1285px) 100vw, 1285px\" \/><\/p>\n<h2><b>Step 2: Whitelist Your Domains<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once you expand <\/span><b>Configure Your Webtag<\/b><span style=\"font-weight: 400;\">, the first option is to whitelist your domains.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expand &#8220;Configure Your Webtag&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add each domain you want to track individually<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For multiple domains, use the regular expression &#8220;.*&#8221; to whitelist all<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21682 size-full\" src=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-2a-configure-cr.png\" alt=\"Screenshot of Acumen configuration page. Configure your Webtag is expanded to add Whitelist Domains.\" width=\"1285\" height=\"558\" srcset=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-2a-configure-cr.png 1285w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-2a-configure-cr-300x130.png 300w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-2a-configure-cr-1024x445.png 1024w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-2a-configure-cr-768x333.png 768w\" sizes=\"auto, (max-width: 1285px) 100vw, 1285px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You must whitelist all websites you intend to track with the Acumen webtag.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Ex: homestore.com is the website where the tag will be embedded, so we type that in the input field and hit <\/span><\/i><b><i>Add Domain.<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can either key in each domain individually if you are tracking just a handful of websites, or if you are tracking a large amount of websites you can add a simple regular expression\u00a0 to whitelist all domains using your webtag and its embedded key.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To whitelist multiple domains, use a period followed by an asterisk: .*<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21683 size-full\" src=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-2b-configure-cr.png\" alt=\"Screenshot of Acumen configuration page. Configure your Webtag is expanded to add Whitelist Domains. A period followed by an asterisk has been typed in the text box to add multiple domains.\" width=\"1285\" height=\"558\" srcset=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-2b-configure-cr.png 1285w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-2b-configure-cr-300x130.png 300w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-2b-configure-cr-1024x445.png 1024w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-2b-configure-cr-768x333.png 768w\" sizes=\"auto, (max-width: 1285px) 100vw, 1285px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The UI will recognize this regular expression, and indicate that all domains are whitelisted.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21684 size-full\" src=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-2c-configure-cr.png\" alt=\"A screenshot of Acumen's configuration page with Configure your Webtag expanded, showing confirmation that all domains are whitelisted.\" width=\"1285\" height=\"558\" srcset=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-2c-configure-cr.png 1285w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-2c-configure-cr-300x130.png 300w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-2c-configure-cr-1024x445.png 1024w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-2c-configure-cr-768x333.png 768w\" sizes=\"auto, (max-width: 1285px) 100vw, 1285px\" \/><\/p>\n<h2><b>Step 3: Configure Advanced Settings (Optional)\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Let&#8217;s walk through the advanced configuration settings. These settings are optional, but do contain some powerful features that you should consider enabling for your installation like tracking page views.<\/span><\/p>\n<h3><b>Manage Consent\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This option allows you to display a banner to manage consent on your website. Useful if you have not implemented some other measures to capture tracking consent on your website including but not limited to the implementation of a Consent Management Platform (CMP).<\/span><\/p>\n<p><a href=\"https:\/\/docs.fullcontact.com\/docs\/fullcontact-consent-management-feature\"><span style=\"font-weight: 400;\">View this documentation<\/span><\/a><span style=\"font-weight: 400;\"> for an in-depth overview of this feature and how it works.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21685 size-full\" src=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-3a-settings.png\" alt=\"Screenshot of Acumen Advanced Configuration with on\/off toggle option to manage consent on your website.\" width=\"929\" height=\"590\" srcset=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-3a-settings.png 929w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-3a-settings-300x191.png 300w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-3a-settings-768x488.png 768w\" sizes=\"auto, (max-width: 929px) 100vw, 929px\" \/><\/p>\n<h3><b>Track Visitor Behaviors\u00a0<\/b><\/h3>\n<p><b>Track Visitor Behaviors<\/b><span style=\"font-weight: 400;\"> records a visitor&#8217;s page visits, the sequence of pages visited on your website, and the time spent on your pages. It then ties these records back to a specific lead&#8217;s profile. The sequence of pages a lead has visited shows up in the Acumen lead report when a user clicks on a lead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you would like to view these analytics, <\/span><b>turn this toggle on and click save.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21686 size-full\" src=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-3b-settings.png\" alt=\"Screenshot of Acumen Advanced Configuration with on\/off toggle option to track visitor behaviors on your website.\" width=\"929\" height=\"590\" srcset=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-3b-settings.png 929w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-3b-settings-300x191.png 300w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-3b-settings-768x488.png 768w\" sizes=\"auto, (max-width: 929px) 100vw, 929px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once enabled a new setting called <\/span><b>trackActivities<\/b><span style=\"font-weight: 400;\"> will be added to the config section.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">trackActivities: true<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a screenshot showing that setting within your webtag code:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21687 size-full\" src=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-3c-settings.png\" alt=\"Screenshot of Acumen webtag code including trackActivities setting.\" width=\"929\" height=\"590\" srcset=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-3c-settings.png 929w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-3c-settings-300x191.png 300w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-3c-settings-768x488.png 768w\" sizes=\"auto, (max-width: 929px) 100vw, 929px\" \/><\/p>\n<h3><b>Webtag Customization\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You also have the option to choose how to store the FullContact PersonID (cookie or local storage) and add a callback function.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you would like to add a <\/span><b>callback function<\/b><span style=\"font-weight: 400;\"> to handle the PersonID, you can type it in the code block directly to integrate it into your tag installation.<\/span><\/p>\n<h2><b>Step 4: Install Acumen Webtag\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that your webtag is customized for your usage, you need to install it using a tag manager or directly on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Click <\/span><b>Copy Tag Code<\/b><span style=\"font-weight: 400;\"> to grab the code. We&#8217;ve provided an HTML and Javascript version of the webtag for ease of use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are less familiar with how to install the webtag on your website, we&#8217;ve provided <\/span><a href=\"https:\/\/docs.fullcontact.com\/docs\/webtag-installation-instructions\"><span style=\"font-weight: 400;\">instructions on how to install the webtag<\/span><\/a><span style=\"font-weight: 400;\"> on a number of popular web-based platforms. These instructions are summarized, with links to expanded documentation within the configuration wizard.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21688 size-full\" src=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-4-place-tag.png\" alt=\"Screenshot of Acumen configuration step 2 &quot;Place Webtag on Website,&quot; expanded to show summarized instructions and links to documentation within the configuration wizard.\" width=\"974\" height=\"666\" srcset=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-4-place-tag.png 974w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-4-place-tag-300x205.png 300w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-4-place-tag-768x525.png 768w\" sizes=\"auto, (max-width: 974px) 100vw, 974px\" \/><\/p>\n<h2><b>Step 5: Verify your Webtag Installation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once your webtag is installed and starts to send events, the platform can automatically complete this step on its own. This approach will vary based on the circumstances on your website, most times this verification may autocomplete within the first hour.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;ve just installed the webtag and want to manually verify the installation immediately, for either your top-level domain or subdomain, you can choose your whitelisted website from under the <\/span><b>Domain <\/b><span style=\"font-weight: 400;\">dropdown.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve successfully verified your installation, you\u2019ll see a success message indicating we\u2019ve started to receive data from this website.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21689 size-full\" src=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-5-verify-install.png\" alt=\"Screenshot of Acumen configuration settings showing step 3 &quot;Verify Install&quot; expanded and a status message reading &quot;Not Receiving Data.&quot;\" width=\"974\" height=\"414\" srcset=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-5-verify-install.png 974w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-5-verify-install-300x128.png 300w, https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-5-verify-install-768x326.png 768w\" sizes=\"auto, (max-width: 974px) 100vw, 974px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If the webtag is installed correctly, both step 2 + step 3 will appear as complete (green checkmark).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If this manual check indicates your webtag might not be installed correctly, here are a couple of things to consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The check will fail if there are active ad blockers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The check will fail if there is a consent banner already in place on the website<\/span><\/li>\n<\/ul>\n<h2><b>You&#8217;re Done!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that the webtag is installed, you should start to see data flowing into the Acumen product. <\/span><span style=\"font-weight: 400;\">Navigate to the Reports section in Acumen to see your leads.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve enabled the \u201cTrack Visitor Behaviors\u201d setting for your webtag, you can click on individual leads to view their browsing data:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Visited webpages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Order of page visits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Webpage titles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Webpage URLs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Time spent on each page<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21691 size-full\" src=\"https:\/\/www.fullcontact.com\/wp-content\/uploads\/2024\/08\/step-6-report.gif\" alt=\"Animated GIF of a screenshot of Acumen's Site Visitor Report with sidebar revealing insights within the track visitor behaviors setting. Clicking on individual leads opens a view their browsing data, including: Visited webpages, Order of page visits, Webpage titles, Webpage URLs, Time spent on each page.\" width=\"1285\" height=\"644\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Leads will start to display in the Reports section<\/span><b> (Acumen &gt; Reports).<\/b><\/p>\n<h3><b>Amplify Your Lead Generation with Acumen\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">By following these steps to set up the Acumen web tag, you&#8217;ve unlocked a wealth of insights into your website visitors&#8217; behavior. This information will enable you to identify your most engaged and promising leads, tailor your outreach based on their browsing patterns, and initiate meaningful conversations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acumen can match visitors to LinkedIn profiles and provide detailed browsing analytics, equipping you to target your most valuable prospects with precision and driving qualified pipeline growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind, that the average customer identifies 100 leads with professional email addresses within the first week of their 14-day trial, so you&#8217;re on the path to tapping into a goldmine of qualified customers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acumen Lead Identification is a powerful tool designed to help you identify and connect with high-intent leads visiting your website.\u00a0 Acumen matches your website visitors to their LinkedIn profiles, revealing detailed work history, job titles, and skills. By providing accurate cross-device recognition and comprehensive professional information, Acumen enables you to capitalize on untapped opportunities and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[6048,6044],"tags":[],"class_list":["post-21675","post","type-post","status-publish","format-standard","hentry","category-acumen","category-website-recognition"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin 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