DigitalSherpa, has initiated and managed content marketing and social media programs for more than 4,000 local businesses since its launch in August 2009. The solution was developed around the proliferation of blogs and other social media tools that made it feasible for small businesses to develop significant internet footprints.
Generating web traffic with high probability for lead conversion is dependent on tightly aligned content and search criteria. Blogs allow for regular creation of content that leverages long-tail search outcomes and delivers increasingly more traffic month over month. Blogs make it easy to create lots of content on the web on a regular basis, enabling regular distribution through social media platforms.
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