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You’ve invested your time, hard work, and capital in building a successful business—and a sterling reputation. But just as social media and the Internet have made it easier than ever to promote your business, they’ve also made it easier for potentially negative publicity and reviews to harm both your brand and your bottom line.
In fact, in today’s digital marketplace, customers are more likely to share a negative experience than a positive one. Online reputation management (ORM), is a set of tactics and strategies used to help protect your good name online through strategic and responsive social media and content marketing.